To undertake, you only have to make the decision because that's why we are here.

The Cuban Lismarys Ruiz has been dedicated to selling homes in Florida for six years. She studied, prepared herself, and now works for a broker, with the hope of flying solo very soon. Even so, she is clear on where her earnings will end up. "I work for myself," she says. And when asked what it takes to start a business on your own, she answers without hesitation: "To undertake, you only have to make the decision because that's what we came here for."

She remembers that the beginnings in the United States were difficult, and there was even a moment when she said to herself, "Wow, how do I get water out of this coconut." It was a matter of making the decision and taking the path that has allowed her to have her own home in the city of Port St. Lucie, in Florida, far from Hialeah, the place where she claims all Cubans want to live, although she prefers the tranquility and cleanliness of the town where she has decided to put down roots.

"Whenever you want to succeed in life and set your mind to it, you will be able to achieve it. What you are capable of doing, you will be able to do," says Ruiz, emphasizing that this is possible because "we are in a country of great opportunities," referring to the United States.

In Cuba, Lismarys Ruiz dedicated herself to the sale and resale of products. But upon arriving in Miami, she realized that in order to achieve her dreams, she had to study. And that's what she did. Now she knows all about the real estate business and understands that she is not just selling a house to a family; she is also helping them achieve their dreams because often it is their first home.

To do this, start by interviewing them to get an exact idea of what they are looking for. In that first contact, she already knows whether that operation will end in a sale or not, even though at the moment interest rates are sky-high, and faced with a shortage of supply and high demand, prices are skyrocketing.

As a realtor, Lismarys Ruiz has become popular on social media and is clear about what the Cuban client is looking for: good, beautiful, and cheap properties that also have space to set up an 'office' and make extra money to help pay for housing.

But she reiterates, beginnings are tough. In fact, she recounts that when she became independent from her family, she went to see a realtor and asked him how she could also get into that business, and he told her it was complicated, especially due to the language barrier. But she did not get discouraged. "They don't always tell you what you want to hear, but it's a matter of moving forward."