The Walt Disney company launched the "Lightning Lane Premier Pass," a new option valued at $400 designed for those visitors seeking a fast and hassle-free experience on their most popular attractions.
This pass, which will be available in limited quantities, will allow users to skip long lines at various attractions in their theme parks in the states of California and Florida, according to Bloomberg.
The option will debut on October 23 at Disneyland, Anaheim, and on the 30th at Disney World, Orlando. Those who purchase the ticket will be able to access the fast lane once for each included attraction; however, it does not include park entry, which must be purchased separately.
This new pass offers an additional option to the already known "Lightning Lane Single Pass" and "Lightning Lane Multi Pass," allowing visitors to reduce wait times at attractions such as "Indiana Jones" and "Rise of the Resistance," whose lines can exceed two hours.
Despite its high price, the company bets that it will meet the demand of those who value comfort, speed, and seek to maximize their experience.
The launch of the "Lightning Lane Premier" coincides with a slowdown in activity at Disney resorts. Although current prices will remain in place until the end of 2024, the company has indicated that starting in 2025, the costs of the pass could vary between 300 and 400 dollars depending on demand and the date.
This type of service is also aligned with other premium options that Disney offers, such as VIP tours, which can cost between 500 and 700 per hour for groups of up to 10 people.
Despite the high prices, a survey by the online lending company LedingTree confirmed in 2023 that there are people willing to go into debt in order to visit one of the parks at Walt Disney World.
The American company surveyed 1,550 consumers, and 18 percent of them confirmed that they incurred debts to visit the venues.
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