Adrián Berazaín: "Migration makes it difficult to maintain an audience in Cuba."

The troubadour noted that the migration of Cubans and the popularity of reggaeton make it difficult to maintain an audience for deeper, more thoughtful songs.

Presentaciones de Adrián Berazaín en México © Collage Facebook / Adrián Berazaín
Adrián Berazaín's Performances in MexicoPhoto © Collage Facebook / Adrián Berazaín

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The Cuban singer-songwriter Adrián Berazaín, who is currently on tour in Mexico, noted that one of the biggest challenges in maintaining an audience in Cuba is the current issue of migration.

The young troubadour gave an interview to Zona Acústica, revealing that creators like him find it challenging to develop their art in the Caribbean nation due to the migration of many Cubans leaving the island, most of whom are young.

This situation “makes it difficult to maintain a steady audience,” Berazaín stated in response to the question about how he views the current landscape of music in Cuba.

According to the author of the piece “La Estación,” the overwhelming emergence of rhythms such as reggaeton and the new sound, “a style similar to reggaeton with Cuban influences, has gained popularity among new generations, somewhat displacing songs with more thoughtful and profound lyrics.”

Additionally, the young artist noted that since the Covid pandemic, Cuban musicians dedicated to less popular genres have faced a challenging period. "There was no form of cultural or entertainment activity, which made it difficult to stay relevant," he stated.

Finally, Berazaín confronts the "unpopularity" of "songs with more thoughtful and profound lyrics" through the release of singles, a way to "stay active and consistently offer new content," reported Zona Acústica.

In this way, the performer has adapted to changes in the music industry and the current landscape in Cuba.

Since 2018, as a strategy to adjust his musical production pace, the troubadour has released an album every two years along with several singles, “which allows him to stay relevant and connected with his audience,” noted the cited website.

Berazaín arrived in Mexico on May 11 for several performances scheduled in Mexico City and Querétaro, sharing the stage with local singer-songwriter Miguel Inzunza.

“Concert 'Bohemia de Ultramar' at Pedra de El Caserío in Querétaro, with claps and songs fired up close, alongside my friend Miguel Inzunza. Thank you to this very special audience that joined us and embraced us in every note,” Berazaín posted last Saturday on Instagram.

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