Cuban Claudia Piloto responded on TikTok to a follower who questioned the international potential of the Cuban artist compared to the success of Bad Bunny. The follower, under the username @tinajon, commented: “Bad Bunny has nothing to do with Bebeshito; as you say, I don’t think the Cuban artist will be consumed much beyond our borders...,” also suggesting that the Cuban artist would need “a good manager and marketing team to win a Grammy.”
In her response, Claudia suggested that the "reparto" has a more danceable and approachable rhythm, inviting people to "move their hips and drop down to the floor," while, in her view, Bad Bunny's music doesn't have the same effect. "Why doesn't it relate at all? Come on, tell me, why isn't it related?" the creator asked, adding, "The problem is that, unfortunately for us Cubans, everything that everyone else does is good, except for what we do ourselves."
This exchange arose after @claudia.piloto8 expressed in another video her desire to see the Cuban music scene succeed outside of Cuba, supporting the efforts of local artists like "Bebeshito" ahead of his first concert in Miami. In that video, Claudia wondered why this genre couldn't achieve international popularity, considering the reception similar styles have received. "If there are millions of people filling a stadium to see Bad Bunny, why couldn't Cuban music be enjoyed by people from all countries?" she questioned, highlighting that global urban music is not necessarily known for being "very rich or very intelligent."
Claudia also invited Cuban influencers and creators to use their platforms to support the cast and give them visibility outside the Island. "I believe it's time for Cuban music to succeed a little more; we are lagging behind," she said, seeking greater backing for the genre.
Claudia's video sparked a wave of support from her followers, who commented: "I love Cuban music; it's the best"; "I don't understand why the disdain; in the end, they're the first ones to let loose at a party with Cuban music"; and "Our music is rich and enjoyable." Others celebrated her stance by saying, "It had to be said, and it was" and "Exactly, how sad."
The discussion is open: Could the Cuban distribution be an international phenomenon? Is it a matter of promotion or a difference in cultural tastes? What do you think?
What do you think?
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