Black Friday 2024 marked a historic milestone in e-commerce in the United States, reaching nearly $11 billion in online sales, according to preliminary data from Adobe Analytics.
This represents an 8% increase compared to 2023, solidifying this event as the most significant of the year for digital commerce.
Americans took advantage of significant discounts, particularly on toys, which led the searches with savings of over 27%, causing sales to surge by 178% compared to an average day in October.
Beauty and skincare products, wireless speakers, televisions, and patio heaters also made the list of popular items.
Even the merchandise related to the recent film release of Wicked, based on the famous Broadway musical, stood out among the purchases.
EFE reported that 57.6% of transactions were made through phones and electronic devices, just surpassing the 55.5% recorded last year, reflecting a growing preference for mobile shopping.
This record follows the trend set on Thanksgiving when online sales reached $6.1 billion, a 9% increase compared to 2022.
The National Retail Federation expects that between Thanksgiving and Cyber Monday, 183 million people will take part in the shopping season, with Black Friday being the busiest day.
Despite the rise of online shopping, two-thirds of Black Friday shoppers chose to visit brick-and-mortar stores, demonstrating that in-person experiences still hold significant value on this discount day.
Frequently Asked Questions about the Sales Record on Black Friday 2024
How much did online sales increase during Black Friday 2024?
Online sales during Black Friday 2024 reached nearly 11 billion dollars, marking an 8% increase compared to 2023. This growth solidifies the day as the most significant of the year for digital commerce in the United States.
What were the most popular products during Black Friday 2024?
The most popular products during Black Friday 2024 included toys, beauty and skincare items, wireless speakers, televisions, and patio heaters.
What percentage of Black Friday 2024 transactions were made through mobile devices?
57.6% of Black Friday 2024 transactions were made through phones and electronic devices. This figure reflects a growing preference for mobile shopping, slightly surpassing the 55.5% recorded last year.
What purchasing trends stood out during Black Friday 2024?
During Black Friday 2024, there was a notable trend toward online shopping and the use of mobile devices for transactions. Additionally, there was significant interest in products related to recent film releases, such as those from the musical "Wicked," highlighting the influence of entertainment on purchasing decisions.
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