Reaching millions of views on TikTok may seem like a dream for many creators, but what is truly earned from these videos depends on factors that not everyone is aware of. Yanet, a Cuban TikToker living in Atlanta, Georgia, surprised her followers by revealing how much the platform paid her for her most successful video, which garnered 4 million views in less than a week.
On her account @yanetatlanta, she explained that this video, although it broke her personal view record, wasn't the one that earned her the most money. "You might say, sweetheart, how is that possible if the more views you get, the more they pay you? Well, my dear, it turns out that views from outside the United States decrease your RPM," she commented. Yanet detailed that her RPM (revenue per 1,000 qualified views) is normally $1.20, but in this case, it dropped to 55 cents because the video was mostly viewed outside the United States. Additionally, only 700,000 of the views qualified for monetization.
The final result: an income of just over 400 dollars. "Despite everything, I feel that it's quite a bit of money for a video," he added. In comparison, a previous video that reached a million views allowed him to earn more than 600 dollars, as he explained last October.
The topic sparked curiosity and questions among its followers. Many asked how monetization works on TikTok and how to improve RPM, while others shared their own experiences: “I have the same issue, my videos go to South America and I can’t even tell you my RPM”; “I have a video with 2 million views and I’ve never been paid because it’s not one minute long.” Some, however, applauded the achievement: “That's quite a lot, think about how much you had to work before to earn that. Best of luck and blessings.”
This case illustrates how earnings on TikTok are influenced not only by the number of views but also by factors such as the audience's origin and the platform's monetization policies.
Frequently Asked Questions about Monetization on TikTok and the Yanet Case
How much money did Yanet make with 4 million views on TikTok?
Yanet earned about $400 from a video that reached 4 million views on TikTok. Despite the high view count, most of these views were outside of the United States, which negatively impacted her RPM (revenue per 1,000 monetized views).
How does the origin of the audience impact revenues on TikTok?
The origin of the audience influences the RPM, which is the revenue per 1,000 qualified views. Views from the United States tend to generate a higher RPM, while views from other countries can significantly decrease it, impacting the total revenue of the video.
What strategies does Yanet use to generate more income on TikTok?
Yanet combines regular content with TikTok Shop to maximize her earnings. She makes over $1,500 a month from video views exceeding one minute and between $500 and $600 weekly through TikTok Shop by promoting products she personally uses.
What are the requirements to join the TikTok Creator Program?
To join the TikTok creators program, you need to have 10,000 followers, 150,000 views in the last 30 days, comply with the platform's policies, and be over 18 years old. Additionally, videos must be original, longer than one minute, and surpass a thousand views to qualify for monetization.
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