A 24-year-old Cuban man shared on social media what he considers one of the keys to success that has allowed him to run his heating, ventilation, and air conditioning business in Tampa Bay, Florida.
Jorge del Río (@delrio.jorge) shared a video on TikTok about the importance of valuing one's own work, as well as the necessity of effort and determination to succeed in that country.
In the video, the young entrepreneur asserted emphatically that progress is not achieved by "giving away work."
"Excuse me to anyone who sees me and thinks, 'Oh, how arrogant!', but I’m going to share a truth," the young man began, while simultaneously showing several trucks belonging to his company.
He explained that to achieve those results, it was necessary to offer good prices and to know what he was doing: “That cannot be accomplished by selling work for 500 or 700 pesos,” he added.
Furthermore, he emphasized that "if you want to grow and be successful in this life, to witness prosperity and see the results of your hard work, learn to value your work."
"Giving away your work will only be enough to buy yourself a cheap snack and a dozen eggs," he said, while emphasizing the importance of learning to set fair prices. "When you learn to price things properly, then you'll understand what progress really means," he pointed out.
The entrepreneur also contrasted the "survival" mentality in Cuba with the drive for advancement in the United States, urging his followers to focus on thriving.
"That’s good for Cuba, where people live to eat and survive, but here you have to live to improve yourself and prosper," he concluded.
In the United States, Cubans find the opportunity to pursue their dreams as entrepreneurs and business owners.
Yosvany Bello Roque, a Cuban who was selling guarapo from a food truck in 2023, has taken a significant step in his life by opening a small restaurant in Hialeah, Florida, in August, alongside his family.
Journalist Javier Díaz shared on Facebook the memory of how he met Bello when he gifted him a guarapo during their first encounter.
Some, in order to succeed, implement unusual initiatives, like Yandry Roque Pando, the young owner of the bakery Ena’s Secret Bake, who gave away cakes on a street in Hialeah.
"My people, we're going to stop traffic here to give away cake," said Yandry in a video shared on his Facebook profile, set to the rhythm of "Añoranza por la Conga."
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