The digital payment platform Transfermóvil, developed by the Cuban Telecommunications Company (ETECSA), reached a record number of over 1.2 billion transactions in 2024, despite the ongoing technological challenges faced by families on the island.
According to information provided to the official portal Cubadebate by engineer Julio Antonio García Trápaga, director of Support and Development of Digital Products for the mentioned monopoly, this number of transactions represents a 20 percent increase compared to the operations recorded in 2023, and the year is not yet over, suggesting an even more impressive close.
The report also reveals a significant increase in online payments, which have doubled compared to the previous year.
Furthermore, the number of businesses that incorporated Transfermóvil into their operations tripled, solidifying the platform as a key tool for e-commerce on the island.
In June, ETECSA announced that Transfermóvil had reached five million registered users. This achievement reinforces its position as a leader in the realm of digital payments in the country, characterized by its constant improvement, diversification of services, and ability to evolve.
Cuba also has other digital options such as ENZONA and MiTransfer, but Transfermóvil continues to set the standard in a market that is increasingly transitioning to the use of digital payment gateways and electronic wallets.
Frequently Asked Questions about Transfermóvil and its Impact in Cuba
What is Transfermóvil and how has it evolved in 2024?
Transfermóvil is a digital payment platform developed by the Cuban Telecommunications Company (ETECSA). In 2024, it reached a record of over 1.2 billion transactions, marking a 20% increase compared to 2023. This growth reflects the consolidation of Transfermóvil as the leading tool for e-commerce in Cuba.
How many users does Transfermóvil have, and how has it influenced e-commerce in Cuba?
In June 2024, Transfermóvil recorded over five million users, establishing itself as the leader in digital payments in Cuba. The number of businesses using Transfermóvil tripled, significantly boosting e-commerce on the island and facilitating financial transactions in a context marked by technological limitations.
What security measures should Transfermóvil users take to avoid scams?
Users should verify the most recent transactions made through Transfermóvil or EnZona to confirm the authenticity of any transaction. Transfermóvil has issued warnings about scams that simulate recharges or erroneous transfers, advising not to respond to messages from private numbers and to always check the balance before making transfers.
How does Transfermóvil fit into the digitalization of procedures in Cuba?
Transfermóvil is becoming part of the digitization of procedures in Cuba, making electronic payments for various government services easier through platforms like Cubagob. This integration aims to simplify and digitalize administrative processes, aligning with the government's strategy for a more efficient digital governance.
Filed under: