A Cuban in Holguin reported having been scammed after buying a package of La Llave brand coffee that what he had was sawdust.
"Please, do not buy this package of La Llave coffee. What is inside is sawdust. It is sold by an elderly man over 60 years old, a person of color, well dressed and with a yarey bag. They say they are from Santiago" , detailed in the Facebook group Revolico Holguín the complainant, who attached a photo of the false product.
Several Internet users were grateful for the warning while others reacted in horror.
"By God, what some Cubans do to make a living. They have not the slightest scruples nor forgiveness from God"said a Cuban.
Another commentator pointed out that this is not an isolated case and specified that it also happened in Las Tunas, something he confirmed by sending a fragment of a WhatsApp conversation and a photo showing a package of fake coffee similar to the one reported in Holguín.
"Sad, but it's clear that that package looks poorly sealed"; "All those packages come vacuum packed. They must take that into account because it looks like it didn't come like that. The scammer is wherever he wants.", pointed out two other Internet users, who called on Cubans to be very alert to all types of inventions that circulate.
Although the complainant from Holguín did not indicate the price at which she purchased the false product, apparently in Las Tunas it was sold for 800 pesos.
Produced in the United States, La Llave coffee is one of the favorite brands among Cubans living in Miami and the origin of the product is Cuban.
José Gaviña planted the first coffee trees in the hills of Trinidad, today the province of Sancti Spíritus. The authentic Cuban flavor contributed to the fame of the La Llave brand and multiplied sales for several decades. After the triumph of the revolution, the Gaviña had to leave the country and settled in Los Angeles, California. Currently the business is in the hands of the fourth generation of the family.
In the United States they resumed production of their brand and continued working to maintain the quality of their Cuban-flavored coffee. They do not grow crops, they only roast beans, but they still managed to create a coffee for a larger audience, with a brand very well positioned among the Latin community.
In an interview with El Correo, Lisette Gaviña, executive director of marketing, explained that La Llave coffee is named in honor of the island, because Cuba is the Key to the Gulf. He also pointed out that the packaging is green because his family has a dream: “We always hope to return to Cuba.”
La Llave coffee is for sale in Cuba in stores in freely convertible currency (MLC) for about $7.50 a package. s.
The current situation with coffee production in Cuba is critical. For decades, the country has not reached the productivity levels of yesteryear. However, the government has openly stated that it sells good coffee on the international market and buys lower quality coffee for sale in the island's wineries.
The product that is marketed to the population is of poor quality, it is mixed and not only with peas, people claim that it is "pure shrapnel." In addition, there is usually instability in the supply to the wineries for the quotas regulated by the supply book.
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