Messi creates his own business for the entertainment industry.

The soccer player Lionel Messi created his own business for the entertainment industry in collaboration with the streaming company SMUGGLER Entertainment.

It is about '525 Rosario', a new global content production company driven by the football star.

The company, whose name refers to the number of their family home and their hometown in the province of Santa Fe, aims to become a reference in the creation of premium content in television, cinema, live sports, community events, and immersive experiences.

525 Rosario will focus on highlighting the values of family and community, which are fundamental for both Messi and the producer, emphasizes the information cited by Huffington Post.

The supervision of the project will be in charge of the Messi family and Tim Pastore, co-founder of SMUGGLER Entertainment, who will take on the role of executive director of the company.

"This company will highlight everything that Leo Messi represents, not only with premium content on a global scale but also with community initiatives focused on family. We are very grateful to Leo and his family for this opportunity to partner in creating content experiences that reach local and global audiences, while pushing the boundaries of traditional genres," said Pastore.

The production company will have locations in Miami and Los Angeles, and will be represented by William Morris Endeavor (WME).

SMUGGLER Entertainment, founded in 2002 by Patrick Milling-Smith and Brian Carmody, has a recognized track record in commercial entertainment, theater, and music videos, and has been awarded honors such as the Emmys, Grammys, Tonys, and the Palme d'Or at Cannes Lions five times.

The connection between Messi and SMUGGLER Entertainment is not new. They previously collaborated on the acclaimed Apple TV+ documentary series, "Messi’s World Cup: The Rise of a Legend," which chronicles Messi's historic journey to his victory in the FIFA World Cup 2022.

They also produced "Messi Meets America," which documents his arrival in Major League Soccer to play for Inter Miami CF.