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Cuban leader Miguel Díaz-Canel launched his Instagram account this Tuesday, marking his entry into one of the most popular platforms worldwide, where he plans to have "communication with our people and the world."
According to the presentation made on Facebook by the page Presidencia Cuba, the dictator's presence on the social network is seen as "another space for the vindication of Cuba, of the Cuba of today that resists and creates under threats and turmoil."
That is to say, under the slogan "For the Cuba that resists and creates amid threats and storms," the communist leader aims to use this social network as a tool to defend the reality of the island and promote the official narrative.
Díaz-Canel's account, which can be followed at @diazcanelb and has gained nearly three thousand followers since its launch, joins the Cuban regime's digital communication efforts amid a context marked by economic challenges and internal and external political tensions, while families on the island lack electricity, food, and basic necessities for a dignified life.
This new channel also reflects the intention of Cuban authorities to adapt to the digital age, expanding their presence on social media to counter unfavorable narratives and strengthen their connection with citizens.
It's worth recalling that in October 2018, Díaz-Canel made his debut on Twitter (now X), while just a few days ago he stated that "the government and the official media are 'disapproved' on social networks."
In his speech before the National Assembly of the People's Power, he blamed the political and institutional communication system for the mistakes made when implementing new regulations, as they are often presented without complete information or are not adequately explained.
In the same vein, he lashed out at his fellow citizens who criticize him on social media, accusing them of being part of a campaign against the revolution. "It is no longer possible to browse the Internet without stumbling upon an avalanche of obscenities, insults, offenses, and lies, all aimed at disparaging those in positions of authority," he elaborated.
Frequently Asked Questions about Díaz-Canel's Presence on Social Media and the Situation in Cuba
Why did Miguel Díaz-Canel open an Instagram account?
Díaz-Canel launched his Instagram account to "communicate with the people and the world." He aims to use this platform to defend the official narrative of the regime and counter adverse narratives. The account serves as a new channel to promote the "Cuba that resists and creates" amid the current context of economic crisis and political tensions.
How has the Cuban population reacted to the government's discourse on social media?
The Cuban population has reacted with skepticism and discontent towards the official discourse on social media. Criticism focuses on the government's lack of connection to the realities of the country, particularly concerning issues like the energy crisis and economic difficulties. Social media has become a platform for expressing frustration and demanding political and structural changes.
What is the "creative resistance" proposed by Díaz-Canel?
"Creative resistance" is a strategy proposed by Díaz-Canel to confront the crisis in Cuba. It involves using creativity and community unity to overcome difficulties without yielding to the U.S. blockade. However, critics point out that this proposal lacks practical and effective measures to address the country's structural problems.
How has Díaz-Canel addressed the criticism of his management on social media?
Díaz-Canel has responded to criticisms on social media by accusing detractors of being part of a campaign against the revolution. In his statements, he expressed feeling ashamed of Cubans who criticize the government, attributing those criticisms to external manipulations and the alleged disdain of the United States towards Cuba.
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