Adidas has announced an innovative collaboration between two of the biggest stars in sports and music: Lionel Messi and Bad Bunny. This partnership brings to the market a collection of sneakers that combines the influence of both in their respective worlds.
The collection features two iconic models: the classic Adidas F50 boot, historically linked to Messi and his success in soccer, and the Adidas Gazelle, a favorite of Bad Bunny and a symbol of style in urban culture.
Each design pays tribute to both Messi's football legacy and Bad Bunny's cultural and musical impact, offering a unique fusion that promises to be a trend.
The F50 model is sold at a price of 300 dollars globally, while the Gazelle, primarily aimed at the American market, will cost 180 dollars.
The registrations to purchase the sneakers begin on October 21 through the confirmed apps and Adidas, with the official store launch scheduled for October 26.
This collection not only promises to capture the attention of football and music fans but also those who closely follow the latest trends in fashion and style.
This is not the first time that Adidas has partnered with music stars. Bad Bunny has previously launched several successful collections with the brand, solidifying his role as a fashion icon within the music industry.
For his part, Messi, an Adidas ambassador for years, continues to be one of the most influential figures in the world of football and sports in general, which makes this collaboration a strategic move aimed at connecting two massive audiences: that of music and that of sports.
Bad Bunny, whose real name is Benito Antonio Martínez Ocasio, has had a meteoric rise in the music industry, being the most listened-to artist on Spotify for several consecutive years.
Messi, on the other hand, has experienced one of the most successful years of his career, after winning the 2022 World Cup with Argentina and becoming a living legend of football.
The collaboration between the two not only reflects their individual success but also their ability to influence various aspects of pop culture.
What do you think?
COMMENTFiled under: