The Cuban reggaeton artist Ja Rulay has generated controversy on social media after sharing a video on his Instagram account where he is seen driving a luxurious Mercedes Benz car through the streets of Havana.
The most striking detail of the video was not only the high-end vehicle but also the artist's nonchalant attitude, as he appears holding a stack of dollar bills while one of his songs plays in the background.
In the recording, the singer barely keeps his hands on the steering wheel, focusing more on showing off the bills, an attitude that some of his followers have compared to the style of the popular Puerto Rican singer Bad Bunny.
In the lyrics of his song, Ja Rulay refers to himself as "original like Bad Bunny," probably seeking to highlight his authenticity and his similarity to the flashy attitude that characterizes the Latin trap icon.
The video has sparked a wave of reactions on social media, where some users criticized it for what they consider an "unnecessary exhibition" in the context of economic difficulties in Cuba, while others applauded its boldness and style.
"The theme is a hit, but there's no need to show off money. Pretending to be a millionaire in a country that is dying of hunger, well, in Cuba with 3000 dollars yes," "The speculation is too much with so many people in that country struggling, anyway," or "The new rich of Cuba, that's how that country is doing," some users have commented.
Ja Rulay's ostentation contrasts with the economic reality of most Cubans, which has added more controversy to the publication.
On the other hand, some of his fans defended the singer, asserting that this type of behavior is common among urban artists and part of a strategy to remain relevant in the competitive world of music.
Throughout his career, Ja Rulay has embraced an irreverent and provocative style, in line with current trends in the urban genre. With these kinds of posts, the Cuban reggaeton artist continues to attract attention and generate conversation among his supporters and detractors.
The video of Ja Rulay has quickly gone viral on Instagram, reaching thousands of views and comments in just a few hours, once again demonstrating the power that social media has in shaping the public image of urban artists.
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