When she arrived in Brazil, this Cuban woman thought she would continue her career as a psychologist, but the process of validating her degree turned out to be more complicated than she expected. Instead of giving up, she decided to reinvent herself. Today, after much effort, she manages several businesses, including an online store and a food truck she is setting up. For her, the secret to success begins with a clear idea: changing the mindset.
In a video posted on TikTok, @studiodaysantoya shared practical advice for those looking to start a business in Brazil. "If you can do it in Cuba, you can do it here, because there are resources," he stated, reminding viewers that Cubans are already adept at solving problems. He also emphasized that the goal isn't to invent something new, but to improve what already exists: "No one is going to do things like you do, with your own style."
Her story is filled with concrete examples. She started by doing nails, specialized in it, and today offers such a personalized service that her schedule is fully booked. She also found an opportunity in the natural products market and created her own brand for manicures, which she distributes throughout Brazil. Now, with her new food truck, she blends Cuban and Brazilian flavors to continue growing.
The video sparked a wave of reactions among those who felt identified or inspired by its story. “Changing your mindset is the first step; the second is to strive to make a difference,” commented one user. Others highlighted the importance of adapting to new realities: “I’ve met people who arrived and refuse to work in anything outside their field. You need to open your mind.”
Some took the opportunity to ask for specific guidance: “I want to start a business; I am a seamstress and my husband is a pizza maker. Please give me an idea.” Meanwhile, @studiodaysantoya didn't hesitate to respond, encouraging them to give it a try: “If you can make pizzas, it could go well—artisan sausages, smoked pork loin… all of that sells here.”
Her message was clear: with organization, strategy, and determination, challenges become opportunities. "This is not for the weak; this is about logical thinking and smart thinking," she asserted, leaving a lesson that resonated with those, like her, who are striving to carve out a path in a new country.
Frequently Asked Questions about Starting a Business and Succeeding in Brazil for Cubans
What is the first step to entrepreneurship in Brazil according to the experiences of successful Cubans?
Changing one’s mindset is the first step toward successful entrepreneurship in Brazil, according to the experiences of Cubans who have managed to establish themselves in the country. Adopting an open and adaptable mindset is essential to seize the available opportunities.
Why is cultural adaptation important for Cubans emigrating to Brazil?
Cultural adaptation is crucial because, upon arriving in Brazil, Cubans must integrate into a different environment where the language and local customs can pose an initial challenge. Adapting makes it easier to integrate and succeed in the new society.
What advice is offered to Cubans who wish to start a business in Brazil?
Among the key recommendations, it is advised to take advantage of available resources and improve what already exists. Cubans are accustomed to problem-solving and can leverage that skill to create successful businesses by enhancing existing products or services with their unique style.
How does the Portuguese language affect Cubans who emigrate to Brazil?
Learning Portuguese is essential for integrating and succeeding in Brazil. The language barrier can be one of the biggest obstacles, so it is crucial to acquire skills in Portuguese to communicate effectively and access more job and social opportunities.
Filed under:
