Is there a feud between Rachel and La Dura? Their Instagram stories say it all: "Let the filter be a luxury, not a necessity."

Cuban influencers Rachel Arderi and La Dura spark controversy on Instagram with messages that their followers interpret as subtle digs. The tension between them fuels the debate over authenticity and the use of filters.

Rachel Arderi, La DuraPhoto © Instagram / Rachel Arderi, La Dura

Social media was set ablaze again this Tuesday with what many interpret as a new chapter in the ongoing tension between Cuban influencers Rachel Arderi and La Dura, whose real name is Diliamne Jouve. Both shared stories on Instagram that, due to their tone and timing, were perceived by their followers as vague messages directed at a specific recipient.

In one of the stories, the message appears: “Remember, mom, that the filter should be a luxury, not a necessity”, accompanied by an image of Rachel with no apparent digital retouching. In another, La Dura wrote: “And in this profile, we show ourselves just as we are, because besides being..., we take care of our skin”. Although disguised as reflections on personal care, both phrases were quickly interpreted as pointed remarks.

The contrast between the texts, combined with the prior context between both figures, triggered a wave of reactions. For many, Rachel's statement was a critique of the excessive use of filters or makeup, while La Dura's message was seen as an affirmation of authenticity based on real self-care routines.

The response on social media was swift after Un Martí To Durako shared both facts on their profile. Dozens of users rallied in defense of La Dura, repeating phrases like “there's no competition” and “there are levels,” while others supported Rachel, appealing to the idea that “each has her own essence.” Amid sarcastic comments, comparisons, and declared loyalties, the episode went viral within hours.

Instagram capture

Although none have made public statements, their posts have said more than enough. The tension is palpable, and their followers not only notice it but amplify it. In the world of Cuban influencers, where every gesture matters, an Instagram story can have more impact than any interview.

Frequently Asked Questions about the Controversy between Rachel Arderi and La Dura

What was the origin of the controversy between Rachel Arderi and La Dura?

The controversy between Rachel Arderi and La Dura arose from Instagram stories that both influencers posted, which were interpreted as indirect messages directed at each other.

How have the followers of Rachel Arderi and La Dura reacted to the controversy?

The followers of both influencers have divided opinions. While some defend La Dura, claiming that her authenticity and style are unmatched, others support Rachel, emphasizing that each influencer has her own essence and unique style. On social media, sarcastic comments and comparisons between the two figures have emerged, amplifying the discussion.

What impact has the use of Instagram had on the relationship between Rachel Arderi and La Dura?

Instagram has been the main platform where this controversy has unfolded. The stories and posts on this social network have allowed indirect messages between Rachel and La Dura to go viral quickly, generating attention and discussion among their followers. The interaction on this platform has been crucial for the rising tension between the two.

What have Rachel Arderi and La Dura publicly stated about the controversy?

Neither of the two influencers has made direct public statements about the controversy. However, their stories and posts on Instagram have been interpreted as indirect statements. Through these platforms, they have allowed their followers to read between the lines and draw their own conclusions about the situation.

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Izabela Pecherska

Editor at CiberCuba. Graduated in Journalism from the Rey Juan Carlos University of Madrid, Spain. Editor at El Mundo and PlayGround.