Confirmed! The Puerto Rican Bad Bunny will be the one to kick off the Super Bowl 2026 halftime show. The NFL dropped the news this Sunday and social media went wild. While many were betting on Taylor Swift or Adele, it was Benito who grabbed the most coveted musical touchdown on the planet. The event will take place on February 8 at Levi’s Stadium in Santa Clara, California.
With this choice, the reggaeton artist becomes the first Latin artist to headline the famous "halftime show". Not bad for someone who just a few days ago wrapped up a 30-concert marathon in Puerto Rico, where even LeBron James and Penélope Cruz were in attendance. The economic impact of that artistic residency exceeds 379 million dollars. Quite impressive.
In a statement filled with Puerto Rican pride (and including references to football), Bad Bunny celebrated the announcement with excitement: “This goes beyond me. It’s for those who came before and ran countless yards so that I could come and score a touchdown. This is for my people, for my culture, and for our history,” the artist expressed, highlighting the symbolic value of his participation.
The truth is that Benito is no stranger to this scene. In 2020, he already took the stage at the Super Bowl as a guest in the show of Shakira and Jennifer Lopez, but this time he gets to be the absolute main act. He will have 13 minutes (and probably several million eyes on him) to make history to the rhythm of reggaeton and with the Caribbean in his voice.
The event was celebrated by Jay-Z, the producer of the event and founder of Roc Nation, who said he felt "honored" to have him on stage. And how could he not feel that way: Bad Bunny is one of the most listened-to artists on the planet, with Grammy awards, sold-out tours, records on Spotify, and an army of fans that follows him everywhere...
Additionally, this will be the only event that Benito will headline next year in continental United States, at least for now.
Why? Well, the singer himself explained that he has avoided performing in the country for fear of immigration raids at his concerts. Nevertheless, he decided to make a single exception for the Super Bowl.
After his time in California, Bad Bunny will continue his new world tour "I Should Have Taken More Photos," which includes stops in Mexico, Colombia, Japan, Spain, and several European countries. But first, he will perform on the most-watched television show in the United States. The halftime show promises to be a Latin party with a Puerto Rican touch... and a global vibe.
Frequently Asked Questions about Bad Bunny at Super Bowl 2026
When and where will Bad Bunny's performance be at the Super Bowl 2026?
Bad Bunny's performance at Super Bowl 2026 will take place on February 8 at Levi's Stadium in Santa Clara, California. He will be the first Latin artist to headline the famous "halftime show" solo.
Why has Bad Bunny decided to perform at Super Bowl 2026?
Bad Bunny mentioned that his participation goes beyond himself and is a tribute to his culture and history. Despite avoiding performing in the United States out of fear of immigration raids, he decided to make a unique exception for the Super Bowl, which has been celebrated by the Latino community.
What does it mean for Bad Bunny to be the first solo Latino at the Super Bowl?
For Bad Bunny, being the first solo Latino at the Super Bowl is a significant achievement not only for his career but for the entire Latino community.
What impact has Bad Bunny had on music and entertainment?
Bad Bunny has revolutionized music and entertainment by elevating reggaeton to a global level. He is one of the most listened-to artists on the planet, with Grammy awards, sold-out tours, and an army of fans. His influence also extends to Latin culture, where he has become a symbol of pride and representation.
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