The small coastal town ofDestin, located in the northwest of the state ofFlorida, has regained its popularity among tourists thanks to its mention in a song on the most recent album byTaylor Swift, "Tortured Poets Department".
On the topic “Florida!!!” The singer alluded to that town, known for its emerald green waters and white sand beaches, the news outlet highlighted. WJHG.
Jennifer Adams, director of tourism for Destin-Fort Walton Beach, said she was very grateful to Swift: "She basically said this is the place she loves to come”.
"Today is a beautiful day, who wouldn't want to be in Destin, Florida?"Adams pointed out, mentioning the lyrics of the artist's song.
The official also noted a significant increase in searches and traffic on the official website oftourism of the town, since the release of the album, which suggests a potential increase in visits to the city, according to information fromWJHG.
Although in the past other musical themes have also attracted visitors to the coastal town ofDestinWithout a doubt, not everyone has the influence ofSwift.
While some people enjoy the rediscovery of the city ofDestin, others are concerned about spontaneous popularity. Some local residents told the outlet that the increase in visitors could affect mobility within the city.
On the other side of the scale, there are people who take advantage of the "Taylor effect", anticipating an increase in reservations and visits to the town. Tour operators and hoteliers seek to capitalize on the recent interest in it, the site reportedIt is reported.
In this regard, the mayor ofDestinBobby Wagner noted thatThe increase in tourism will generate challenges and opportunities for the local economy.
According to the politician, it will be vital to find a balance between welcoming visitors and maintaining the quality of life of residents.
In addition, he emphasized that the city could receive more visitors than usual, during the fall and spring seasons, and not only in summer. “The beach is open all year round”Wagner noted.
According to data from Costar, cited byIt is reported, Swift's The Eras Tour brought in about $208 million in revenue for hotels in 20 cities inUSA, with 53 concerts.
This suggests the significant impact that artists like this singer have on the places they mention or associate with.
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