Recognized clothing chain from Florida closes all its stores.

Salt Life, the well-known beach goods chain, announced the closure of all its physical stores in Florida and other states in the U.S. as part of its transition to wholesale and online commerce.

The company, which declared bankruptcy in June, was auctioned off in September and acquired by Iconix International Inc. in partnership with Hilco Consumer-Retail Group.

Founded in 2003 by four fishermen in Jacksonville Beach, Salt Life quickly expanded to other states such as California, Texas, New York, and Georgia, among others.

However, after years of financial difficulties, Iconix and Hilco - its new owners - have decided to close the 28 stores of the brand, including 13 in Florida, to focus on online sales and expansion through retail partnerships.

Since September 20th, the liquidation of products began in the physical stores of the brand, with discounts of up to 40%.

Customers can take advantage of the offers on clothing and accessories until the final closing, and gift cards will be valid until October 20.

This closure marks the end of an era for the brand, which symbolizes Florida's oceanic culture. Salt Life was not only known for its products but also for its connection to the maritime community and its ocean conservation initiatives.