Crisis in tourism in Cuba deepens: Hurricanes arrive, agencies leave, and hotels are emptying

The tourism crisis in Cuba continues to escalate with the arrival of hurricanes, the departure of major tour operators, and the energy issues in the country that result in frequent blackouts and shortages in hotels.

Reportur confirmed this week that the tour operator Proturs has removed Cuba from its list of Caribbean vacation destinations. The departure of this agency leaves a significant void in the Cuban tourism industry.

Sources consulted by the aforementioned media indicate that Cuba will face challenges in achieving results in the sector in 2024 because "it is competing with very strong markets like Punta Cana and Cancun which offer better services in all-inclusive hotels for the same price."

Power outages and the energy crisis are undermining tourism in Cuba.

Blackouts pose another challenge for tourism in Cuba. Economist Pedro Monreal recently reminded us how the government has prioritized investment in the tourism sector, neglecting the country’s energy infrastructure.

During the widespread blackouts, the government sent electric generators to some hotels. However, many tourists are complaining about the lack of services and the deteriorating facilities, which is impacting their vacation experience on the island.

Power outages and the passage of Hurricane Oscar have created a negative perception of tourism in Cuba, especially in Canada, the leading source of travelers to the island.

Canadian travel agencies have advised their clients to wait a reasonable time before traveling to Cuba due to the energy crisis.

Hurricane Rafael and the New Challenges of Tourism in Cuba

The arrival of Hurricane Rafael threatens to worsen the situation. The cyclone, with Category 2 winds, could impact tourist areas such as Havana and Varadero, leading to more power outages and infrastructure problems.

Authorities have issued alerts in several provinces, anticipating rain and flooding that could complicate access to the country's main tourist destinations.

The future of tourism in Cuba appears uncertain. The departure of operators, the lack of electrical services in hotels, and competition from destinations like Punta Cana and Cancún are limiting options to attract visitors to the island.

The tourism sector is at risk, and Cuba may continue to lose relevance in the Caribbean, ending up with all its luxury hotels empty, while the population lacks a decent hospital to receive quality medical care.