The return of the Latin Grammys to Miami this year represents a significant boost to the local economy, with an estimated impact of around 50 million dollars, according to local authorities.
Miami-Dade County Mayor, Daniella Levine Cava, emphasized on Wednesday the importance of hosting the most prestigious Latin music awards, which not only celebrate these roots in the region but also establish the South Florida county as a global epicenter of culture and entertainment.
"The presence of the Latin Grammy in Miami honors our vibrant Latin roots and highlights our county as a center of influence in the cultural and musical sphere," stated Levine Cava in a statement.
The mayor emphasized that, in addition to the cultural prestige, the return of the Latin Grammy Awards will bring a wave of tourism that will benefit local businesses.
"It is expected that thousands of visitors will fill our hotels, dine in our restaurants, and support our small businesses. Our workers and entrepreneurs will directly benefit from the economic boost that this event generates," he added.
This year, the award ceremony will feature artists such as Karol G and Bad Bunny, who are leading the nominations with eight each. Among the nominated artists are also prominent figures from Spain, including C. Tangana, David Bisbal, and Diego El Cigala.
The 25th edition of the Latin Grammy Awards will mark the return of the gala to Miami, after being held in cities like Las Vegas, Los Angeles, and more recently, Seville, Spain. The live broadcast of the event will be handled by the Hispanic channel Univision, ensuring great visibility for the city and a global reach.
Miami-Dade, with its thriving cultural and artistic industry, generates an annual economic activity of 2.1 billion dollars and supports over 31,000 jobs in this sector. "This event is a powerful platform to showcase the dynamic cultural and artistic scene of Miami, its diverse communities, and its thriving economy," stated David Whitaker, president of the Greater Miami Convention and Visitors Bureau.
Commissioner Anthony Rodríguez emphasized the collaboration between the Latin Academy of Recording Arts & Sciences, the Office of Conventions and Visitors, and Univision to carry out this iconic event.
"It is an honor for Miami to once again host the Latin Grammy Awards, a celebration that highlights the talent and creativity of our community," he concluded.
Latin music continues its meteoric rise in the global industry, with projected revenues expected to exceed $1.2 billion by the end of 2024.
In just the first half of the year, the industry generated 685 million dollars, highlighting the expansion of the U.S. market and the rise of streaming, according to the EFE agency.
The award ceremony for the 25th anniversary of the most prestigious Latin music awards will take place on November 14 at the Kaseya Center in Miami.
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