Sheila (@sheila_hdzz), a Cuban living in the United States, held nothing back while sharing her experience with Zara. "At what point did Zara become the store for millionaires?" she questions at the beginning of the video, which has already garnered over 7,000 likes on TikTok and hundreds of comments.
Without losing his sense of wonder, he recounts how he bought a sweater for $70 without noticing the price in the store. “When I checked the receipt, I was like: 'Excuse me?'”
According to Sheila, what struck her the most was not just the price, but the quality of the sweater. She even reacted in comments about why she shouldn’t return it, but ultimately decided to keep it for a Christmas photo, although she made it clear that she won’t be returning to Zara anytime soon.
The comments on her post indicate that she is not alone in her dissatisfaction. Some users supported her complaint, while others took the opportunity to suggest more affordable options. "With $170 at Shein, you could even bring the Chinese food home," someone humorously commented. Others pointed out that in Europe, Zara is a more common and accessible store. "In Spain, that sweater costs $30 or less," one user noted, while another assured: "Here, Zara is like thrift store clothing."
However, there were those who questioned her outrage. "Why did you buy it if you saw it was expensive?" and "It's always been like this, Zara has never been cheap," were some of the criticisms. Sheila quickly responded: “I didn’t notice, but I never thought it would go this far.”
The comparison between Zara and Shein was a recurring topic, with many users claiming they can find similar clothing, and even of better quality, at more affordable stores. "I prefer Marshalls or TJ Maxx; there, you can buy three sweaters and even nicer ones for $70," said another user. Some even suggested returning the sweater after wearing it for the photo, which made many laugh in the comments section.
What started as a complaint about prices turned into a debate about how we perceive brands. While some defend Zara as a reference brand, others claim it is no longer worth its price. So, are you on Sheila's side or Zara's?
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