The fashion world revives the guayabera: Trend or simple nostalgia?

The guayabera is experiencing a resurgence in fashion, influenced by Bad Bunny, who incorporates it into his wardrobe to highlight his Caribbean roots. This revival reaffirms its cultural significance, but remember: it is Cuba's national garment.


Fashion is cyclical, and what was once a symbol of tradition can be reborn with a new meaning. This has happened with the guayabera, the emblematic Caribbean shirt that has been rediscovered by new generations, thanks to the influence of Puerto Rican singer Bad Bunny.

The famous artist used it to promote his album, I Should Have Taken More Photos, and since then it has attracted the attention of fashion enthusiasts.

However, the Cuban digital creator and stylist Chris Dom (@chris_dom) highlighted in a recent Instagram video that the national garment of Cuba has actually never been discontinued in use or production, at least not on the island.

The guayabera has traditionally been associated with elegance and typical rural attire, and it is worn in Cuba at formal events. It is usually a long-sleeved shirt, but short sleeves are also common. It is never worn tucked into trousers, as its perfect seams and four pockets are essential elements of its design.

Most authors recognize the guayabera as a garment of Cuban origin, but it has been adopted in countries such as Puerto Rico, Mexico, Colombia, and the Dominican Republic, where it is known as "chacabana".

It is a very popular shirt for its fresh and distinguished style, but it is not a cheap garment, especially when you choose good quality fabric. It is believed that its name comes from the word "guava," in reference to the pockets that allowed for carrying this fruit.

In Cuba, the guayabera even has its own museum in Sancti Spíritus, which holds the largest collection of this garment in the world. It is known as Quinta de Santa Elena and serves as the headquarters of the Cultural Project La Guayabera, dedicated to preserving this icon of Cuban clothing.

The resurgence of the guayabera is not just a matter of fashion, but an act of cultural resistance. Thanks to figures like Bad Bunny, the garment has found a new place in the industry, reaffirming its value as a symbol of Caribbean identity and tradition.

Frequently Asked Questions about the Guayabera and Its Resurrection in Fashion

Why is the guayabera back in style?

The guayabera has made a resurgence in current fashion thanks to its promotion by figures like Bad Bunny, who wore it while promoting his album. Its fresh and elegant design has captured the attention of new generations, becoming a symbol of Caribbean identity and tradition.

Has the guayabera always been popular in Cuba?

According to the Cuban stylist Chris Dom, the guayabera has never ceased to be worn or produced in Cuba. It has always been a symbol of elegance and tradition, especially at formal events, preserving its cultural significance on the island.

What is the origin of the guayabera?

Most authors recognize the guayabera as a garment of Cuban origin. However, it is also popular in countries such as Puerto Rico, Mexico, Colombia, and the Dominican Republic. Its fresh and practical design, with distinctive pockets, has been embraced throughout the region.

What does the guayabera symbolize in Cuban culture?

The guayabera symbolizes elegance and cultural resilience in Cuba. It is not only a garment worn at formal events, but it also represents the identity and traditions of the Cuban people, reaffirming its value as a cultural icon.

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CiberCuba Editorial Team

A team of journalists committed to reporting on Cuban current affairs and topics of global interest. At CiberCuba, we work to deliver truthful news and critical analysis.

CiberCuba Editorial Team

A team of journalists committed to reporting on Cuban current affairs and topics of global interest. At CiberCuba, we work to deliver truthful news and critical analysis.