A Cuban showcases luxury cars brought from the U.S. in Cuba, sparking mixed opinions: "The true American dream."

A TikTok video showcases luxury cars in Cuba, sparking debate about the contrast with the economic crisis. Users are discussing personal success and provocation in a country with low incomes.

Cars in CubaPhoto © @leivyrodriguez75 / TikTok

Un video publicado por el usuario @leivyrodriguez75 en TikTok ha desatado una ola de comentarios en redes sociales, luego de mostrar dos vehículos de lujo en Cuba que, según afirma, fueron traídos desde Estados Unidos.

The images show a black Chevrolet Tahoe SUV and a Hyundai Palisade, both with private license plates from Cuba, parked outside what appears to be a private residence.

"The real American dream," comments a user on TikTok, while others openly criticize the contrast between the high standard of living portrayed in the video and the deep economic crisis facing the island.

"That's why they call them 'bread with steak,'" wrote another internet user, referring to a popular term used to describe Cubans living abroad who exhibit a life of abundance.

The post has sparked a debate between those who see the video as a demonstration of personal success and those who consider it a provocation amid the scarcity affecting the country.

This type of content often divides the Cuban audience on social media, especially when it comes to showcasing luxury and ostentation within the national territory, where average salaries do not allow for even remote access to vehicles of this kind.

So far, the video has garnered thousands of views and comments, and it continues to accumulate reactions both inside and outside of Cuba.

Frequently Asked Questions about Luxury and Inequality in Cuba

Why has the luxury car video in Cuba generated controversy?

The luxury car video in Cuba has generated controversy as it showcases a high standard of living in stark contrast to the deep economic crisis on the island. The display of these luxury vehicles, such as a Chevrolet Tahoe and a Hyundai Palisade, has sparked debates about personal success versus the challenges faced by the majority of Cubans, who cannot access such goods due to low wages and widespread shortages.

How do luxury cars get to Cuba?

Luxury cars primarily arrive in Cuba through legal imports from the United States, often via small and medium-sized enterprises or authorized importers. Despite the economic difficulties on the island, some Cubans living abroad manage to import high-end vehicles, which generates both admiration and criticism due to the contrast with the economic reality of the majority of the population.

What do Cubans think about luxury on the island?

Cubans' opinions on luxury on the island are divided. Some see these displays as symbols of personal success and prosperity, while others view them as provocative and insensitive in the midst of scarcity. The debate centers on inequality and the limited access to basic goods that most citizens face in contrast to the ostentation of a few.

How does life in Cuba compare to that of Cubans living abroad?

The life of Cubans abroad is often seen as more comfortable compared to those who remain on the island. Abroad, Cubans usually have access to basic comforts such as air conditioning, diverse food options, and efficient transportation—things that in Cuba are considered luxuries due to the economic crisis, shortages, and low wages.

What impact do social media have on the perception of life in Cuba?

Social media has amplified perceptions of life in Cuba and of Cubans abroad, highlighting contrasts and sparking debates about inequality and ostentation. Through platforms like TikTok, users can witness both the challenges of daily life on the island and the achievements and lifestyles of emigrants, creating a mix of fascination and criticism.

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Yare Grau

Originally from Cuba, but living in Spain. I studied Social Communication at the University of Havana and later graduated in Audiovisual Communication from the University of Valencia. I am currently part of the CiberCuba team as an editor in the Entertainment section.