A young Cuban known on TikTok as @keylitaglez has inspired thousands of users by sharing the story of her family business with an optimistic and determined message: "We will be millionaires in Cuba."
“We know that this doesn't happen overnight, but it’s a start,” she says in the video, where she recounts how two years ago they decided to start their business with only 9,000 Cuban pesos. With those savings, they bought basic materials and ingredients and began making homemade donuts, driven solely by their desire to succeed.
"We chose a beautiful and elegant name, but over time we realized it didn't represent us, so we decided to change everything. We added flavor, joy, and a sense of Cuban identity," explains the young entrepreneur, who also states that what began as a crazy idea is now her source of livelihood.
Although the message has been warmly received by many, it has also sparked critical reactions and sarcastic comments. "And with what money are they going to buy it if no one has any?" wrote one user. Another asked if having a million Cuban pesos really makes you a millionaire in Cuba. "Neither overnight, nor in communism," pointed out someone else.
However, Keyla did not let it affect her. “We are already millionaires and we don't have a penny, but we have vision, strength, motivation, and health, and that is having a lot,” she responded in a comment that received dozens of support and blessings from countries like Venezuela, Chile, and Paraguay.
Some warned about the risks of starting a business in Cuba without legal protection: “Don’t say the word ‘millionaire,’ because if they hear you, they will take everything away from you”, commented a user. “As long as the dictatorship doesn’t come crashing down on them, they will do well,” warned another.
Despite the challenges, this couple of entrepreneurs seems determined to move forward, relying on hard work, the support of their community, and the strength of their faith.
"This story is just beginning and it's going all in," he states with a smile at the end of the video, which has already been viewed by thousands and continues to gather reactions.
Frequently Asked Questions about Entrepreneurship in Cuba and the Economic Reality
How did Keyla's donut business begin in Cuba?
Keyla and her partner started their donut business in Cuba with an initial capital of just 9,000 Cuban pesos. They invested those savings in basic materials and ingredients, driven by their desire to get ahead and create a source of income. Over time, they adapted their brand to better reflect their identity and culture, which has allowed them to persist despite the economic difficulties in the country.
What are the challenges of entrepreneurship in Cuba?
Starting a business in Cuba involves facing multiple challenges, including the lack of legal protection and the risk of government confiscation of successful enterprises. The economic situation and lack of resources are significant obstacles for Cuban entrepreneurs. In addition, the scarcity of products and the low purchasing power of the population hinder the growth of local businesses.
What does it mean to be a "millionaire" in Cuba according to Keyla and other Cuban women?
In the Cuban context, being a "millionaire" does not necessarily refer to economic wealth. For Keyla and other Cubans like @anita.cubanita64, being a millionaire means valuing health, vision, the desire to move forward, and the small pleasures of everyday life, such as having a family and a meal on the table. This perspective emphasizes resilience and the ability to find satisfaction amid economic adversity.
How does the economic situation in Cuba affect entrepreneurs?
The economic situation in Cuba is a critical factor that affects entrepreneurs, who must face high living costs, a shortage of basic products, and low purchasing power among their clients. The challenging economic environment means that entrepreneurship requires a substantial amount of creativity and resilience. However, it has also led many Cubans to find innovative ways to support themselves and their families, often with limited resources.
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