The Cuban reggaeton artist Bebeshito is experiencing a moment he never imagined: he has been officially invited to participate in the Billboard Latin Music Week 2025, the most important event in the Latin industry, which will take place from October 20 to 24 in Miami Beach. And the most significant part: he will represent the genre, the urban music style born in Cuba.
“I am super happy, it’s a very important day for me and for the Cuban urban genre called reparto”, expressed the artist in an Instagram post after attending the press conference for the event. A moment that has unleashed a wave of pride among Cubans both on the island and abroad.
Bebeshito not only participated in the conference but was also included in the tropical music and cumbia panel, a space that brings together established artists of international acclaim. For him, it was an unexpected and emotional event:
"It was the first time, I was super nervous. I never dreamed of this. That the cast would be on the Billboard and to see that today it's a reality... I won’t have words to express what I feel and what goes through my mind."
The singer took the opportunity to thank his audience, especially the Cubans who have supported his career from the beginning: “I’m doing what I can to help this genre grow. I’m grateful to my Cubans who made me an artist and stand by me in every achievement.”
In his post, Bebeshito also shared a bilingual message —in Spanish and English— directed at his international audience. This was the full text that accompanied his post:
“Tacto que llegó el reparto” has reached Billboard. Thank you for this great opportunity to showcase a genre created in Cuba. Today, all of us in the reparty community are thrilled about this giant step for Cuban urban music. Thank you for the invitation to the press conference during Billboard Week and for the privilege of sharing the Tropical panel alongside global stars. I am always grateful to my fellow Cubans who made me an artist and who stand by me in every achievement."
The impact was immediate. The post was flooded with messages of admiration and pride, with phrases like: "It's not that there's a Cuban on the Billboard charts, it's that there's a reparto singer," "You weren't born a king, you became one," or "Today, reparto is not just a rhythm, it's a flag."
In addition to his music, many fans celebrated the artist's professional and aesthetic evolution. His outfit for the conference—modern, understated, and stylish—also received praise: “Tell the baby's stylist to stay with him forever,” wrote a fan with laughter.
Bebeshito's presence at the Billboard Latin Music Week marks a turning point for the genre, a style that originated in the neighborhoods of Cuba and is now heard in nightclubs in Miami and many other cities around the world. This time, it was not just a song that crossed borders: it was a cultural movement with a Cuban identity.
Frequently Asked Questions about Bebeshito at the Billboard Latin Music Week 2025
Who is Bebeshito and why is he significant in the Latin music industry?
Bebeshito is a Cuban reggaeton artist who has gained international recognition for his contribution to the urban genre known as "reparto," which originated in Cuba. His participation in the Billboard Latin Music Week 2025 highlights his growing influence within Latin music, especially as he represents a genre that is gaining popularity beyond Cuban borders.
What is the impact of Bebeshito's presence at the Billboard Latin Music Week?
The presence of Bebeshito at the Billboard Latin Music Week 2025 marks a milestone for the Cuban reparto genre, as it is the first time this musical style has been represented at an event of such magnitude. This not only puts reparto on the international map but also celebrates Cuban cultural identity on a global stage.
What has Bebeshito's journey been like to reach this point in his career?
Bebeshito began his musical career with instruments he invented in a school rock band and went viral in Cuba thanks to his covers in reparto style. Later, he signed with Planet Records and has performed in front of thousands of people in the U.S., establishing himself as an important figure in Cuban urban music. His song "Tacto que llegó el reparto" is a hit that is topping the Billboard charts.
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