The Cuban influencer and businessman Sandro Castro, grandson of the late dictator Fidel Castro, has launched a peculiar campaign on social media to lower the price of the dollar in the Cuban informal market.
In an Instagram story, the young man posted a meme showing a helicopter with a banner that reads: "USD, I won't buy MIPYMEROS until 300."
The message is directed at the owners of private businesses in Cuba because, according to him, they could change the course of inflation and force the black market to lower the value of the dollar in the country.
The publication comes after the young man announced on his program Notisandro that he will launch his own reference rate for the informal market, after blaming the independent media elToque for the increase in the price of the dollar in the informal market.
Although their message has a humorous tone, many users interpret the image as an attempt to set a cap of 300 CUP per dollar, a figure that currently seems distant amid the devaluation of the peso and rampant inflation.
The initiative of Sandro Castro, which combines propaganda, irony, and self-affirmation, highlights his interest in influencing the country's economic discourse, despite criticisms that accuse him of trivializing the crisis faced by ordinary Cubans.
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