From Los Palacios, Pinar del Río, Misael Plasencia and Neydis Rojas never imagined that one day their names would be associated with an internationally renowned luxury vodka. What started as a story of sacrifice and determination ultimately transformed into a symbol of success and what Cubans can achieve when it comes to dedication and hard work.
Both grew up in humble environments, but also through an unwavering faith in personal effort.
Misael always stood out for his analytical mind and his ability to plan for the long term. He studied Engineering in Havana, convinced that knowledge would be his most powerful tool. Neydis, on the other hand, found her calling in the world of economics, fascinated by order, elegance, and management.
During her university years, Neydis worked in environments that became a source of learning: the Hotel Nacional de Cuba and the Suchel Camacho perfume factory. There, she discovered the value of branding, aesthetics, and sensory experience, which would become the pillars of her professional career.
The leap that changed their lives: from Cuba to Palm Beach
In 2003, the couple made one of the most significant decisions of their lives: to emigrate to the United States. They arrived with few resources, but with a determination that was worth more than any capital. They settled in Palm Beach, Florida, and in 2007, both obtained their licenses as real estate agents, launching a meteoric career in the competitive U.S. real estate sector.
What began with a small investment grew into a portfolio of over 60 units. Their strategic vision, discipline, and ability to identify opportunities solidified them as one of the most successful Latino couples in Real Estate.
The professional growth of Misael and Neydis was driven by a constant pursuit of self-improvement. Misael obtained a master’s degree in artificial intelligence and completed the demanding QLA Bootcamp, led by the renowned entrepreneur Dan Peña, in Scotland. This program, reserved for high-performance leaders, redefined his business vision. Currently, Misael is working on his first book, a work that will be published next year and aims to inspire new entrepreneurs around the world.
For her part, Neydis specialized in luxury marketing, developing a refined perspective on how brands can emotionally connect with their audience without losing authenticity or sophistication.
ZAROVA Vodka: the luxury that was born from sacrifice
As a result of this shared experience and vision, the couple is launching ZAROVA Vodka, an ultra-luxury brand conceived as an extension of their own story.
ZAROVA is not just a drink: it is the liquid representation of your journey, of the discipline, sacrifice, and elegance that define you.
The brand offers three exclusive editions —Black Bottle, Blue Bottle, and White Bottle—, crafted to impeccable standards and designed for the most discerning consumer.
While Neydis leads the design, branding, and communication of the brand, Misael is responsible for strategy and international expansion.
The national pre-sale launch is scheduled for December, just in time for the holiday celebrations. Additionally, they are in advanced discussions with distributors in Europe, India, and Dubai, where ZAROVA aims to position itself among the most desired luxury vodkas.
Zafiro Azul Vodka: the new gem of agave
After the success of ZAROVA, Misael and Neydis are preparing for their next conquest: Blue Sapphire Vodka, a revolutionary spirit made from agave, with a completely innovative profile within the vodka market.
This new project, which will be released on the market during the upcoming Christmas season, combines the purity of traditional vodka with the aromatic complexity of agave, and is shaping up to be a revolution in the premium spirits industry.
A future full of projects and purpose
The couple doesn’t stop. In addition to their vodkas, they are currently developing a premium tequila brand and a wine line produced in Napa Valley, the first edition of which will be available next year. Both projects reflect their global vision: to create luxury products with soul and authenticity.
The story of Misael Plasencia and Neydis Rojas demonstrates that success is not a matter of luck, but of preparation, perseverance, and purpose.
From a small town in Pinar del Río to the most exclusive showcases in the world, his journey is a living testament that dreams are built step by step, with faith and discipline.
ZAROVA and Zafiro Azul are just the beginning of a legacy that continues to grow. And while their story is already extraordinary, all signs point to the best yet to come.
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