Cuban content creators known as Kiwy released a viral video in which they act out that they are going to buy "the chemical" — the synthetic drug that devastates the island's youth — but upon seeing young people under the effects of the substance, they decide not to use it.
They send a direct message: "I'm not going to get into that, for myself, for my family, and because I don't want my son to see me that way."
The reel was published under the title "IT'S NEVER TOO LATE!" and has accumulated over 83,000 views and hundreds of comments, becoming a viral phenomenon with a clear purpose of social awareness.
The audience's reaction was overwhelmingly positive. The most appreciated comment summarizes the general sentiment: "That's the best thing you have, that besides humor, you create awareness videos that today's youth really need, and as they say: it's never too late."
Other followers highlighted the importance of the message: "They are doing an amazing job, alongside the humor, for young Cubans." Several internet users made a clear request on social media: "THIS IS WHAT WE MUST MAKE VIRAL."
There were plenty of comments highlighting the regime's responsibility in the expansion of the drug consumption crisis in Cuba: "The unnameable are allowing all of this for the youth to destroy themselves. It's very sad to see so many Cubans falling into these bad vices due to poverty, problems, or whatever it may be."
The chemical, also known as kimiko, is a synthetic drug based on cannabinoids that is distributed in rolled papers at prices ranging from 150 to 200 Cuban pesos, cheaper than many basic food items on the island.
Its most lethal version contains fentanyl, formaldehyde, benzodiazepines, phenobarbital, and veterinary anesthetics, as confirmed by experts from the Ministry of the Interior in May 2025.
The substance is up to 100 times more potent than marijuana and hooks 90% of users from the first dose, with an average onset age of around 14 years.
Kiwy is known for his satirical humor about Cuban reality and has a presence on Instagram, TikTok, and YouTube, being part of a new generation of creators who use digital platforms for social critique and awareness.
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