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The activist and writer Guillermo Rodríguez Sánchez, known on social media as Guillermo Rodsan, announced the fundraising of one million pesos for a family in extreme poverty in Júcaro, a municipality on the southern coast of the province of Ciego de Ávila, with the aim of financing a new home and a better life for two children living in deplorable conditions.
In his post on Facebook, Rodríguez described the achievement as the result of the contributions of his followers and the decisive support of a group of women whom he affectionately referred to as "powerful moms."
"And if I tell you that between the contributions from all of you and the final push from the powerful moms, we already have... a million pesos for the little house and the new life of these children from Júcaro on the southern coast of Ciego de Ávila," wrote the activist who has previously helped raise awareness for such cases.
Four days ago, Rodríguez announced that, in less than 24 hours, the solidarity campaign promoted on social media had managed to raise 215 thousand pesos for this family.
Júcaro is a rural area with high levels of social vulnerability, where the Cuban economic crisis—characterized by inflation, prolonged blackouts, and shortages of building materials—has deepened the poverty of the most humble families.
In the absence of effective state responses for families in critical situations, grassroots fundraising through social media has become a common mechanism of solidarity in Cuba, facilitated by influencers and activists from the diaspora with large audiences on digital platforms.
"The rain of blessings that is coming upon you is enormous," concluded the activist in their message, which ended with the phrase: "Hold on to the brush because we're taking the ladder with us."
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