Bad Bunny and Zara launched the capsule collection "Benito Antonio" this Thursday, available at zara.com and in select stores worldwide, including New York, Los Angeles, and Miami.
The collection is named after the Puerto Rican artist, Benito Antonio Martínez Ocasio, and consists of 150 unisex pieces designed in collaboration with his creative director Janthony Oliveras, featuring a visual identity developed by the studio M/M Paris.
In the United States, prices range from approximately $35 to $229.
Among the featured items are the embroidered cap with the name "Benito Antonio" for $45.90, the checkered shirt "DtMF" for $69.90, and the cream blazer or tuxedo for $229, the most expensive piece in the collection.
The selected stores in the United States include Zara Man Soho in New York, The Grove in Los Angeles, and Miami Brickell, whose spaces have been redesigned in pastel shades to reflect the visual universe of the campaign.
In the early hours of online sales, several models of caps and bandanas sold out in all available colors, indicating a demand that could deplete the inventory within hours.
The collection ranges from deconstructed tailoring and relaxed-fit basics to textured garments made of cotton and linen, character-driven graphics, and summer pieces like swimwear.
Zara described the proposal as "a reflection of how Bad Bunny has always dressed: with apparent ease, personal expression, and completely true to himself."
The visual identity incorporates references to everyday Puerto Rican culture: electrical poles, urban infrastructure, artisanal textures, and dominoes as a tradition of the island, in line with the message of Puerto Rican pride that has defined the artist's most recent phase.
The campaign was photographed in Puerto Rico by STILLZ, a regular photographer for Bad Bunny, and features the artist alone on a rock in the sea, accompanied by a handcrafted boat with a sail made from pieces of the collection itself.
The collaboration was strategically built over several months. On February 8, Bad Bunny became the first Latino male artist to headline Super Bowl LX in Santa Clara in front of more than 100 million viewers, wearing a custom outfit from Zara with the text "OCASIO 64" on the back.
On May 4th, he repeated the bet at the Met Gala in New York with a black tuxedo designed in collaboration with the Spanish brand.
On May 16, before any official announcement, Zara transformed its store in Plaza Las Américas in San Juan into an exclusive space where Puerto Rico was the first place in the world to see the collection; that same afternoon, Bad Bunny made a surprise appearance.
The collection holds special significance for Latin fans in the United States, as the "DeBÍ TiRAR MáS FOTos World Tour" does not include any dates in that country, making the garments the closest connection to the artist's universe for that community.
Zara encapsulated the spirit of the project with a phrase from the official statement: "More than a collaboration, BENITO ANTONIO is a reflection of who Benito is, his identity, his creative evolution, and the perspective that has always made his work impossible to ignore."
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