The upcoming Monday, October 5, will launch , the new podcast by CiberCuba dedicated to Cubans who have built businesses outside the island: their real costs, their failures, and the decisions that changed everything.
The Cuban diaspora is almost always discussed in terms of arrival: how many entered, by what means, and with what status. Much less attention is given to what comes next, when someone starts a business, hires people, and supports a family on both sides of the strait. That is the territory that $how me the mon€y wants to explore.
The program will be released weekly on YouTube, Spotify, Apple Podcasts, Facebook, and on cibercuba.com, accompanied by an article for each episode. The format consists of a video interview lasting between 40 and 60 minutes with a single guest per episode, and the premise is straightforward: to ask the questions that usually go unasked. How much it cost to get started, what money was used at the beginning, what went wrong along the way, and what the guest would do differently if they could go back. No heroics and no magic formulas.
At the microphone will be Katia Sánchez, a Cuban communicator and entrepreneur who graduated in Social Communication from the University of Havana.
Sánchez founded the digital communication agency La Penúltima Casa in 2019 and was selected for the IVLP and YLAI professional exchange programs of the United States government.
Before this project, he co-founded and hosted El Pitch, a podcast about the Cuban entrepreneurial ecosystem that produced three seasons and 40 episodes, and created El Pitch Festival, with editions in Havana and Medellín and participants from over ten countries. Today, he leads Digi K, a creative agency based in Miami.
The first guest: from learning recipes on YouTube to Michelin star
The inaugural episode features Osmel González, chef and co-owner of Emelina, a high-end Cuban restaurant in West Palm Beach that received a Michelin star in May 2026, just a few months after opening its doors.
According to the restaurant itself, it is the first Cuban establishment in the world to achieve it.
González was born and raised in Cuba, where he studied food chemistry. Upon arriving in Miami at the age of 22, he essentially started from scratch: he cooked at a barbecue and, following a friend's suggestion, started a catering service, learning recipes from YouTube.
Over time, he developed his career in high-end restaurants in the United States and Spain, including Matador Room, Disfrutar, and SingleThread.
He was also the chef and co-founder of EntreNos, en Tinta y Café, which received a Michelin star in 2024 and 2025, as well as a Green Star in 2025, before closing in July of that year.
In 2026, Emelina was opened by chef Camila Salazar and restaurateur Álvaro Pérez Miranda, with a concept that reimagines Cuban cuisine through high gastronomy and a tasting menu format for 16 diners.
What’s coming: technology and innovation
The second episode will arrive on October 12 featuring Erick Remedios, co-founder and business director of Let's Prototype, a company that turns ideas and inventions into functional products and prototypes with laboratories in Madrid and Miami.
Remedios spent more than a decade at BusinessInFact, one of the most active business angel networks in Spain, and since 2020, she has been leading the company's expansion in the United States.
Let's Prototype received the Keys to Miami-Dade County in January 2025 in recognition of its work in technological innovation.
The season will explore different sectors—gastronomy, real estate, professional services, health, retail, and technology—with a common criterion: that there is a business story to tell behind each one. Anyone wishing to propose a guest or share their own story can write through the program's website at cibercuba.com/s/showmethemoney/.
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