A Cuban who posts on TikTok as @briana5254 (Brianita_vlog) became a trend this week by documenting her visit to a hair salon in Cuba to remove the red dye from her hair. The treatment cost her 14,550 Cuban pesos (CUP) and she ended up unable to dry her hair in the salon due to a power outage.
The video, published on Tuesday, garnered 245,000 views in just two days, almost 10,000 likes, and 127 comments. Numerous followers shared how much the same service would have cost them in their respective countries.
The process was long and eventful. The hairdresser started with a powdered color remover that is mixed only with water, without peroxide, to minimize damage to the hair.
However, the result was almost negligible. "It lightened the roots a bit, but everything from the middle down looked the same," the creator reported.
In light of this situation, the hairdresser applied a second cream product from the same brand, this time with peroxide. The treatment managed to lighten some areas of the hair, but left an uneven copper tone.
While waiting for the products to take effect, the young woman took the opportunity to have a bite of ice cream and some spaghetti.
Finally, the hairdresser applied a mixture of dark blonde dye with titanium and trimmed the ends to even out the length of the hair.
However, just when it seemed that the treatment was coming to an end, something common in present-day Cuba happened: a blackout interrupted the service and the young woman had to finish doing her hair at home.
"The power went out and it never came back, so I dried it myself at home," the Cuban recounted in the video.
Power outages, which frequently affect homes and businesses in Cuba, also complicate the operations of hair salons and other establishments that rely on electrical equipment.
Despite the inconvenience, the creator stated that she was satisfied with the result, although she acknowledged that she would still need more treatments to completely eliminate the red color.
"I know it's a long process because red is difficult to remove, but well, we're getting there," he explained.
How much does it cost to go to a hair salon in Cuba?
One of the aspects that stood out the most in the video was the price of the treatment: 14,550 Cuban pesos to remove the red dye, apply a new color, and trim the ends.
The amount exceeds double a monthly salary of 7,074 CUP, a figure that serves as a reference to illustrate the high cost of these services in relation to the income of many Cuban workers.
According to Infobae's report in April 2026, the average salary in Cuba continued to be insufficient to cope with the cost of living, even after the increases recorded in official statistics.
The phenomenon is not new. Videos of Cuban women showcasing the prices of beauty services have become a recurring topic on social media and often spark debates about purchasing power and the disparities between income and the cost of services.
In February 2026, another Cuban creator sparked controversy by revealing how much she paid for a balayage treatment at a beauty salon on the island. The service cost her 50 US dollars.
Prices can vary significantly depending on the establishment, the products used, and the complexity of the treatment.
As a reference, CiberCuba published in February 2025 the prices of various hairdressing services, including basic hair dyes ranging from 1,500 to 2,000 CUP and keratin treatments costing around 9,000 CUP.
These figures illustrate the cost that beauty services can reach in a country where salaries in Cuban pesos have very limited purchasing power.
In Brianita's case, in addition to the high cost of the treatment, the blackout added an unexpected challenge to her visit to the hair salon.
At the end of the video, the young woman encouraged her followers to compare the prices of this type of service in other countries.
"Let me know in the comments how much it would have cost you in your country," he asked.
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