He Grand Aston Varadero Beach Resort, a new luxury hotel with more than 500 rooms, was inaugurated in the resort of Varadero, north of the province of Matanzas.
"In Varadero we will position this as the number one hotel in the destination"We already have our plan and a marked strategy," said the vice president of the Archipelago International chain for the Americas, José Luis Leonardo, during the opening ceremony.
Located 15 minutes from the Juan Gualberto Gómez International Airport, from that important Cuban tourist center, the hotel is focused “on the adolescent market segment, we will begin to receive guests from 11 years old,” said Sergio Álvarez, commercial director of Archipelago International for the Americas to the digital portal. Travel Trade Caribbean.
With this incorporation, the Aston brand subordinated to the Archipelago International chain, of Indonesian origin, adds a total of 3,500 rooms under its management in Cuba, divided into the poles of Cayo Las Brujas, Havana, Cayo Paredón and Guardalavaca.
The place Have a nice trip Cuba describes the Grand Aston Varadero as a hotel with “five restaurants dedicated, respectively, to gastronomy Nikkei, Venetian, signature, barbecue, bio-bufet and Cuban, as well as several bars and cafes.”
In addition, they say that “their relaxation offering includes the Ubud spa, with revitalizing treatments by professional experts; and extensive swimming pools with sun loungers, umbrellas, and snack and cocktail options.”
All this happens in the midst of a scenario of social crisis that has led to the impoverishment of basic services for the Cuban population, and in conditions of severe food shortages in Cuba, which It has also impacted the tourism sector.
Recently, The regime inaugurated another luxury hotel located on the Ancón peninsula with great fanfare., in Trinidad, south of the province of Sancti Spíritus.
The ultra-modern Meliá Trinidad Peninsula resort, with 401 rooms, is “a beachfront accommodation, with impressive views of the Sierra del Escambray,” highlighted a promotional note in the blog Meliá Cuba.
“Located just 15 minutes from the historic center of Trinidad, one of the best preserved colonial cities in the Caribbean and declared a World Heritage Site, this hotel is the perfect option to discover the destination,” the publication exalted.
These recent inaugurations that take place in the tourist high period in Cuba, happen after the country has registered a very low hotel occupancy during the first half of the year, when seven out of 10 rooms were empty.
While the regime's marked interest in investing in hotel facilities is reaffirmed, sectors such as Public Health and Social Assistance, which In the first six months of 2023 they had investments four times less.
For the economist Pedro Monreal, the official statistics on investments published by the National Office of Statistics and Information (ONEI) “confirms the persistence of a deformed investment structure in Cuba,” which once again prioritized “activities mainly articulated around tourism, despite the notable difficulties to attract tourists.”
The figures reveal that The investment from January to June in health and social assistance was only 583.3 million pesos, while government allocated 2,325.3 million to hotels and restaurants during the first half of this year.
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