The Cuban YouTuber JSanT_TV (@jsant_tv) visited the Mercedes-Benz dealership in Havana with a friend and found answers to the questions of some people who want to have a luxury car in Cuba.
The first thing that became clear to them is that the sale of Mercedes-Benz vehicles, as well as other brands on the island, is only available to small and medium-sized enterprises (Mipymes) or to Cubans with resources who can pay in cash. There is no option for installment payments.
The prices of the luxury cars that these young people saw at the store in Havana vary by model and range between 50,000 and 60,000 dollars, although they could not access all the available cars, only those that were on display.
"Our dream of having a Mercedes-Benz in Cuba is not feasible for now," said the YouTuber.
Mercedes-Benz in Cuba
On January 7, 2025, the branch of the German brand published a catalog of its available models, an important step to establish itself in a market where buying cars in dollars is an option reserved for few.
Mercedes-Benz cars are known for their quality and design, but they also pose a challenge on the island, where spare parts are expensive and hard to come by.
On January 10, 2025, Mercedes-Benz celebrated the sale of its first car in Cuba. Although these types of vehicles are appealing due to their luxury and exclusivity, many Cubans prefer more affordable options because of the challenges involved in keeping them in good condition.
Chinese brands, for example, have gained popularity for being cheaper and more accessible, and they are marketed in the same office.
On January 12, 2025, it was reported that the stores selling cars in dollars are overwhelmed with appointments. Cubans are purchasing luxury cars such as Mercedes-Benz, but most are opting for Chinese models, which require less initial investment and are easier to maintain in a country in crisis.
Frequently Asked Questions about the Sale of Mercedes-Benz Cars in Cuba
Who can buy a Mercedes-Benz in Cuba?
Only small and medium-sized enterprises (SMEs) or Cubans with resources who can pay in cash can purchase a Mercedes-Benz in Cuba. There are no installment financing options, which limits access to these vehicles to a small sector of the population. This exclusivity is set against the backdrop of an economy where most Cubans live in extreme poverty.
What are the prices of Mercedes-Benz in Cuba?
The prices of Mercedes-Benz in Cuba vary by model and range from 50,000 to 190,000 dollars. These prices are unattainable for the majority of the Cuban population, which is facing a severe economic crisis. This economic disparity highlights the polarization present on the island, where only a minority can afford such luxuries.
How does the new vehicle regulation in Cuba affect the automotive market?
The new regulation, effective from January 1, 2025, makes it easier to buy vehicles by allowing purchases in US dollars. However, this measure has led to overwhelming demand, overwhelming appointments at Mercedes-Benz offices and highlighting economic inequality, as most Cubans cannot access this market due to high prices.
What other car brands are available in Cuba besides Mercedes-Benz?
In addition to Mercedes-Benz, Chinese brands such as DFSK, FAW, Skywell, and Foton are also available in Cuba. These brands offer vehicles at more affordable prices, ranging from 16,000 to 46,000 dollars, although they remain out of reach for many Cubans due to the country's economic context. The preference for these brands is attributed to their lower initial investment and ease of maintenance.
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