"I never thought I would see my land like this": Images of Holguín in July 2025 trigger a wave of nostalgia on TikTok

A TikTok video reveals a desolate Holguín in 2025, evoking nostalgia among Cubans. The city, once bustling, now reflects the exodus and crisis in Cuba, leaving an impact on those who remember better times.

Holguín, CubaPhoto © @yosoyjaimep / TikTok

A recent video posted on TikTok by the user @yosoyjaimep showcases a visual tour through various streets of the city of Holguín, in eastern Cuba, and has generated a wave of nostalgia and emotion among Cubans both on and off the island.

The recording, made on July 15, 2025, provides an unusual image for those who remember a bustling city lively with the comings and goings of workers, students, and families.

The streets, now almost empty, convey a sense of desolation that has deeply affected those who emigrated or have been unable to return.

"I am surprised at how they have left, many due to COVID-19, many of us have emigrated. I never thought I would see the place where I was born so desolate," commented a visibly affected user.

Others fondly remember the social life that once characterized the city: the parties that stretched into the early morning and the routines that began at dawn with a lively and active Holguín.

"The parties ended at 2 a.m. in the park, and the days began at 5:45, with people walking to work," recalled another commentator.

Among the messages, pride and affection for one's hometown stand out. "I am from Cueto, what nostalgia to see my Holguín," wrote a user, accompanying their message with blessings for the province and its inhabitants.

The images shared on social media have become a reflection of the current state of many Cuban cities, where migration, an aging population, and the economic crisis leave visible marks on the urban landscape.

Frequently Asked Questions about Nostalgia and Exodus in Cuba through TikTok

What does the viral video about Holguín in 2025 show?

The video shows nearly empty streets in Holguín, creating a sense of desolation and shock among Cubans who remember the city as a bustling and lively place. The images reflect the impact of the migratory exodus and the aging population in the region.

Why do videos of Cuban cities evoke so much nostalgia on social media?

The videos of Cuban cities like Holguín and Matanzas evoke memories of a vibrant and communal past, which contrasts with the present marked by desolation and abandonment. These videos allow emigrants to reconnect with their homeland and share their nostalgia and longings through social media.

What is the impact of the migratory exodus on Cuban cities?

The migratory exodus has left visible marks on the urban landscape of many Cuban cities, such as the loss of the active population, demographic aging, and the deterioration of infrastructure. This is reflected in empty streets and neglected buildings, creating a sense of desolation among residents and emigrants.

How do these videos reflect the current situation in Cuba?

The videos shared on platforms like TikTok offer an honest insight into the reality in Cuba, far removed from the official narrative. They showcase urban decay and the loss of social dynamism, highlighting the effects of the economic crisis and the massive exodus in the country.

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Yare Grau

Originally from Cuba, but living in Spain. I studied Social Communication at the University of Havana and later graduated in Audiovisual Communication from the University of Valencia. I am currently part of the CiberCuba team as an editor in the Entertainment section.