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The American manufacturer Tesla experienced a drastic decline of 42.6% in its sales within the European Union during January and February 2025, according to data published by the European Automobile Manufacturers Association (ACEA).
Elon Musk's company - which has become quite unpopular as part of Donald Trump's cabinet - recorded 26,619 registrations in the European bloc, compared to 46,343 for the same period in 2024, reported the news agency EFE.
The 42.6% decline makes Tesla the brand with the worst performance among the leading manufacturers in the European market.
Other brands that also experienced declines were Mitsubishi (-35.4%), Suzuki (-12.3%), Volvo (-12%), Mazda (-9.3%), and Honda (-9.2%).
In contrast, the electric vehicle sector as a whole showed a growth of 28.4%, reaching 255,489 units sold in the EU in the first two months of the year.
The market share of pure electric vehicles grew significantly, rising from 11.5% in February 2024 to 15.2% in February 2025.
While Tesla experiences a significant contraction, other brands have managed to maintain or even increase their sales.
The Volkswagen group reported a growth of 4.3%, Renault 8.2%, and BMW 1.2%.
On the downside, Stellantis (-16.1%), Hyundai (-5.5%), Toyota (-4.9%), and Mercedes-Benz (-2.7%) are noted, but none compare to the plunge of Tesla, which is also facing vandalism in the United States.
Tesla's decline in the European market occurs against a backdrop of increasing competition and shifts in consumer preferences, as well as at a time when Elon Musk has intensified his closeness with the administration of U.S. President Donald Trump.
The rejection of the brand he represents is a strong message from consumers regarding the political situation created by the new U.S. administration with its neighbors and the European bloc.
Additionally, several acts of repudiation have been reported within the country, including vandalized cars and a drop in sales, which led Trump to threaten offenders with up to 20 years in prison and to showcase Teslas at the White House.
Frequently Asked Questions about Tesla's Sales Decline in the European Union
Why have Tesla's sales in the European Union fallen in 2025?
Tesla's sales in the European Union have fallen by 42.6% due to several factors, including increased competition in the electric vehicle market and the brand's rejection due to its association with the Donald Trump administration. This relationship with the former president has impacted Tesla's perception among European consumers, who view the brand's politicization with skepticism.
How has the relationship between Elon Musk and Donald Trump affected Tesla?
The relationship between Elon Musk and Donald Trump has generated divided opinions. While some of Trump's supporters back Tesla, Musk's association with far-right politics has alienated progressive consumers in key markets like Europe. This situation has contributed to the decline in Tesla's sales and stock value.
What measures has Donald Trump taken to support Tesla?
Donald Trump has expressed his support for Elon Musk urging citizens to buy Tesla vehicles and criticizing attempts to boycott. Additionally, he has held a Tesla car exhibition at the White House and has threatened harsh penalties for those who vandalize the brand's vehicles.
What has been the reaction of the European automotive market to Tesla's performance?
While Tesla is experiencing a significant decline in sales, other brands in the European market have managed to maintain or increase their figures. Volkswagen, Renault, and BMW reported growth, suggesting that the competition has been able to adapt better to European consumer preferences and the current political context.
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