The Cuban content creator Leandro René Hernández Ibarra, residing in Peru, recently posted a video on his Instagram account that has sparked laughter and reflections.
With an ironic and questioning tone, Hernández highlights a common situation experienced by Cubans abroad, and how their nationality, far from being just a biographical detail, becomes a label loaded with “friendly,” yet condescending stereotypes.
"I want someone to explain and comment to me. How is it that every time someone says they are Cuban, whether in a live, in a post, or in everyday life, people respond... Oh, you're Cuban? My aunt had a Cuban! Oh yes, I want a Cuban! I had a Cuban! They are some of the most pleasant, the funniest...", says Leandro in his video.
Although the phrases often carry a sense of friendliness and apparent admiration, Hernández pinpoints the issue. These expressions, repeated to the point of exhaustion, turn Cubans into a sort of folkloric symbol, "pleasant by default," "humorous by nature," "great lovers," "good company."
“Why me, sir? Do they respect?” she asks ironically in the same video. "We are not an imported product, no, no. We are serious, hardworking people. We are neither a Yorkshire Terrier nor a Golden Retriever,” she pointed out, referencing certain breeds of dogs.
With this statement, the creator summarizes the frustration of many Cubans who, beyond laughter, wish to be recognized for their humanity, their work, their ideas, and not only for clichés associated with the charming and seductive "Cuban identity."
The trap of the nice stereotype
This type of perception, while not overtly offensive, aligns with what some scholars have termed benevolent exoticism, defined as when a cultural identity is romanticized, turned into a spectacle or object of desire, leaving no room for complexity or individuality.
It is not about denying that Cuba, and Cubans, possess a rich culture, a unique sense of humor, or a charismatic way of life. It is about understanding that not everyone is the same, nor should they fit into that "exportable" mold.
Meanwhile, Leandro's video not only invites laughter but also reflection. In times when social media amplifies both affection and prejudice, it reminds us that behind every identity, there is a real person.
Being Cuban is no joke, nor is it an anecdote that embellishes the history of others. It is a complex experience, shaped by migrations, struggles, work, culture, and dignity. And it deserves to be treated with the same respect that would be given to any other nationality.
Frequently asked questions about stereotypes and the cultural identity of Cubans abroad
Why are Cubans abroad perceived with stereotypes?
Cubans abroad are often perceived through stereotypes due to a benevolent exoticization of their cultural identity, which romanticizes them and reduces them to charming and condescending clichés. These perceptions overlook the complexity and diversity of Cubans' experiences, who wish to be valued for their work, ideas, and humanity beyond the stereotypes of being "friendly" or "naturally funny."
How do stereotypes affect the identity of Cubans abroad?
Stereotypes affect the identity of Cubans abroad by reducing them to simplistic labels that do not reflect their true personality or talents. This can lead to a sense of frustration and dehumanization, as they are seen more as folkloric symbols than as individuals with unique stories and abilities. Recognizing the diversity and complexity of each Cuban is essential to overcoming these stigmas.
What is benevolent exoticism and how does it affect Cubans?
Benevolent exoticism is the romanticization of a cultural identity, turning it into a spectacle or desire without considering its individuality. For Cubans, this means being viewed as "pleasant by default" or "funny by nature," which obscures their true qualities and personal achievements, perpetuating a condescending treatment.
What is the importance of recognizing the diversity among Cubans abroad?
Recognizing the diversity among Cubans abroad is essential to valuing their humanity and individual experiences, moving away from simplistic stereotypes. Each Cuban has a unique story, shaped by migrations, struggles, and culture, which deserves to be acknowledged and respected rather than being subsumed under generalized clichés.
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