Ruth Sánchez, the woman behind Celia Cruz's iconic style, has passed away

From its beginnings in New York to its close professional and personal relationship with the "Queen of Salsa," Ruth was an essential part of building an iconic image that transcended generations.

Ruth Sánchez and Celia CruzPhoto © Instagram/celiacruz

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Ruth Sánchez Laviera, a renowned Puerto Rican hairdresser and stylist, famous for being the creative force behind the iconic looks of Celia Cruz, has passed away, according to sources close to her family and the legendary artist's circle.

Sánchez played an essential role in Cruz's life and career, accompanying her as a stylist, confidante, and friend for over 40 years.

Her talent was key in shaping the pop and extravagant image that characterized "La Guarachera de Cuba" during the most international phase of her career, through striking wigs, sparkles, and bold designs.

Originally from Santurce, Puerto Rico, Ruth María Laviera Sánchez —her given name— knew from a young age that her calling was hairstyling. Despite her father's opposition, who was an architect by profession, she fought to train in the world of beauty, eventually moving to New York, where she began a successful career at the Lourdes Beauty Salon of the Lower East Side.

Sánchez broke barriers while working for the magazine Essence, styling renowned African American figures such as Diana Ross, Donna Summer, Vanessa Williams, and Billy Dee Williams, in addition to catering to musicians from the legendary Fania, including Johnny Pacheco, Roberto Roena, and Tito Puente. At just 25 years old, he founded his first salon, El Yunque Obá, in the Upper West Side.

Her encounter with Celia Cruz marked a relationship of professional and personal sisterhood that withstood the test of time. It was Ruth who, with great pain and love, took on the responsibility of preparing Celia for her final farewell in 2003, an act of loyalty that reaffirmed their unbreakable bond.

The news of her passing caused profound shock. The music researcher Rosa Marquetti expressed: "It is a great sadness the departure of our beloved Ruth Sánchez Laviera, the great stylist of Celia [...] Peace and light be with you, admired Ruthie."

Facebook capture/Rosa Marquetti

An emotional message was also posted from Celia Cruz's official account on Instagram:

"Until the day she started to suffer from her illness, Ruth was an unwavering support. Her loyalty, affection, and dedication left an indelible mark on the heart of Celia's legacy."

The Heritage of Celia Cruz sent its condolences to her daughters Noelia and Cindy, her sons Alexis and David, and her grandsons Simeón and Ralphie Mercado Jr.

For her part, Linda Becquer Pritchett, Celia's niece, remembered Ruth as a source of inspiration.

So far, no details have been revealed about the causes of her death or the funeral arrangements. Friends, colleagues, and admirers continue to pay tribute, recognizing Ruth Sánchez not only as a styling artist but also as a symbol of professionalism, female empowerment, and human warmth.

Frequently Asked Questions about Ruth Sánchez and her legacy alongside Celia Cruz

Who was Ruth Sánchez and what was her relationship with Celia Cruz?

Ruth Sánchez was a renowned Puerto Rican hairdresser and stylist famous for being the master behind the iconic looks of Celia Cruz. Her relationship with Celia was not only professional but also one of friendship and trust, accompanying her for over 40 years as a stylist, confidante, and friend. Ruth played a crucial role in the pop and extravagant image that characterized "La Guarachera de Cuba."

What impact did Ruth Sánchez have on the world of styling and fashion?

Ruth Sánchez broke barriers in the styling industry, working for Essence magazine and styling Afro-American figures such as Diana Ross, Donna Summer, and Vanessa Williams. She also catered to musicians from Fania like Johnny Pacheco and Tito Puente. Her talent and professionalism made her a symbol of female empowerment and human warmth in the world of beauty.

What was Celia Cruz's circle's reaction to Ruth Sánchez's death?

The news of Ruth Sánchez's passing generated deep shock among friends, colleagues, and fans. From the official Celia Cruz account on Instagram, an emotional message was shared, highlighting her loyalty and affection. Music researcher Rosa Marquetti and Linda Becquer Pritchett, niece of Celia, also expressed their sadness and admiration for Ruth.

What legacy does Ruth Sánchez leave in the world of styling?

Ruth Sánchez leaves a legacy of professionalism, female empowerment, and human warmth. Her ability to create bold looks and her dedication to her clients, such as Celia Cruz, made her an iconic figure in the world of styling. Her work not only influenced Celia's image but also inspired many other figures in the beauty and fashion industry.

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CiberCuba Editorial Team

A team of journalists committed to reporting on Cuban current affairs and topics of global interest. At CiberCuba, we work to deliver truthful news and critical analysis.