The Cuban reggaeton artist El Micha continues to grow in the business world, now with the announcement that he will open clothing stores in Miami and Havana under the name Flow Leyenda.
In a post on his social media, the artist shared several t-shirt and urban wear models featuring a bold and street style, prominently displaying his image, catchy phrases, and an aesthetic inspired by hip hop culture and contemporary graphic design.
“A little of what’s coming soon thanks to Cartel Studio Cuba, we are about to open the Flow Leyenda store in Miami and Havana, everyone stay tuned. There are many singers, but there are few legends,” wrote El Micha alongside the photos of the new merchandise.
At Flow Leyenda, t-shirts will be sold featuring black and white designs and Gothic typography, along with others in bright colors and portraits of Micha himself, as well as sweatshirts with impactful messages and illustrative graphics. One of the garments displays a collage of the reggaeton artist's photos, while others feature his face with dark glasses and the store’s name in neon typography.
In addition to clothing, everything indicates that the store will sell other accessories and urban fashion items, as part of the overall concept of Flow Leyenda for fans of this aesthetic.
The announcement comes weeks after El Micha confirmed that he is also venturing into the shipping business to Cuba, thereby consolidating his presence both inside and outside the island, not only in the musical field but also in the business realm.
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