A video posted on the social media platform TikTok showcases the current state of the swimming pool at the Hotel Meliá Internacional Varadero during the summer of 2025, and it quickly captured the attention of thousands of users.
The images showcase an impeccable installation, with crystal-clear waters, the characteristic blue mosaics of the pool, and tourists enjoying the sun and the tranquility offered by the resort, one of the most popular in the Varadero beach area. However, what is most surprising is the low number of guests, both in the pool and in the common areas of the hotel, despite it being the peak tourist season in Cuba.
The clip, shared by the user @bob7757777 on TikTok, highlights the relaxed atmosphere that prevails around the pool area, as well as the spaciousness and cleanliness of the common areas and the hotel buildings.
This situation aligns with the recent official data confirming a significant drop in the arrival of foreign tourists to the island, particularly from Russia, one of the markets that contributed the most visitors in recent years. According to figures from the Ministry of Tourism (Mintur), the number of Russian tourists fell by more than 50% in June compared to the same month last year.
These types of publications have become a window for travelers from around the world to learn about the real state of tourist destinations in Cuba, at a time when the country is experiencing a complex economic situation that has also impacted the hotel sector.
The Meliá Internacional Varadero Hotel, managed by the Spanish chain Meliá Hotels International, continues to be a prominent choice for foreign visitors seeking sun, beach, and comfort on the island, although images reveal occupancy levels below expectations for this time of year.
Frequently asked questions about the state of tourism in Varadero, Cuba
Why does the pool at the Meliá Internacional Varadero Hotel look empty during the peak season?
The pool at the Meliá Internacional Varadero Hotel appears empty due to the low hotel occupancy in Cuba, even during the peak season. This phenomenon is a result of the economic crisis affecting the country, which has had a negative impact on the tourism sector, reducing the arrival of foreign visitors.
What factors are affecting tourism in Varadero and in Cuba in general?
Tourism in Cuba is being affected by multiple structural factors, such as the economic situation, the low quality of services, food shortages, frequent blackouts, and inadequate tourist infrastructure. Additionally, restrictions on air connections and poor hotel facilities have also contributed to the decline in tourists.
How is the Cuban government responding to the tourism crisis in Varadero?
Despite the crisis, the Cuban government continues to promote the construction of new luxury hotels and is trying to attract tourists through international agreements. However, these measures have not succeeded in reversing the decline in visitor arrivals nor significantly improving the quality of the services offered.
What are tourists' impressions of their experience in Varadero?
The experiences of tourists in Varadero are diverse. Some highlight the natural beauty and tranquility of the hotels, but criticize the lack of basic services such as food and electricity. Many tourists also emphasize the contrast between the opulence of the resorts and the overall economic reality of the country.
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