What you didn't expect to see: Cuban showcases modern trucks from the U.S. on the island

A viral video on TikTok shows trucks from the U.S. in Cuba, sparking debates about the contradictions of the embargo and inequality. Users are questioning their usefulness and how they arrived in the country.


A video posted on TikTok by the user @robertorodriguez2018 has sparked a wave of reactions among Cubans both on and off the island.

In the images, which have already garnered thousands of views, a man is seen proudly showing three heavy-duty trucks from American brands, parked in what appears to be a private residence in Cuba.

The vehicles, with a modern appearance and in excellent condition, include models from International and Freightliner, which has astonished many users who did not expect to see this type of heavy transport in the current Cuban context.

In the comments of the video, questions are repeated that highlight the contradiction between the presence of these teams and the official narrative regarding the United States embargo.

"Blessings to all who manage to have what they desire, but the question is: what about the blockade that they talk about so much?" wrote an internet user. Another questioned: "How is it possible to allow those things to be taken over there?"

There were also those who questioned the real usefulness of the trucks: “Where will those trucks work in Cuba?” in a country where the infrastructure and demand for heavy transport are seriously impacted by the economic crisis.

The images, also shared on other platforms and in screenshots, clearly show the Cuban license plates on the vehicles, confirming their presence in the country.

Despite the import challenges, there are unofficial channels as well as authorized business mechanisms that have facilitated the entry of such vehicles in recent years.

The video not only reflects the purchasing power of some Cubans, but it also brings to light the social inequalities and contradictions that arise in the current economic landscape of the island.

Frequently Asked Questions about the Importation of Modern Vehicles in Cuba

How is it possible for trucks and luxury vehicles to arrive in Cuba despite the embargo?

Despite the restrictions imposed by the U.S. embargo, there are unofficial channels and authorized business mechanisms that allow the importation of vehicles to Cuba. These include small and medium-sized enterprises (mipymes) and authorized importers that facilitate the entry of international brand models into the country.

What impact do these luxury vehicles have on Cuban society?

The presence of luxury vehicles in Cuba creates a stark contrast with the country's economic reality, highlighting social inequalities. While some can afford these luxuries, the majority of Cubans struggle to meet basic needs, fueling the debate about inequality on the island.

Why do some Cubans have modern vehicles in the context of an economic crisis?

Some Cubans have managed to accumulate purchasing power through remittances, private businesses, or investments from abroad, allowing them to acquire modern vehicles despite the economic crisis affecting the country.

What is the reaction of the Cuban population to the presence of these luxury trucks and cars?

The reaction of Cubans is mixed; while some view the presence of these vehicles as symbols of personal success, others criticize the ostentation amidst widespread scarcity. This generates a debate about priorities and social equity in the country.

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Yare Grau

Originally from Cuba, but living in Spain. I studied Social Communication at the University of Havana and later graduated in Audiovisual Communication from the University of Valencia. I am currently part of the CiberCuba team as an editor in the Entertainment section.