The Venezuelan influencer Isabella Ladera, one of the most popular content creators in the Latin world on TikTok, has turned her attention to Cuban music. In less than a day, she has featured the song Alaska, by the young Cuban artist Yexel Díez, on her profile three times, making it a trend even before its official release.
In one of the videos, which quickly garnered tens of thousands of views, Ladera is seen going through her beauty routine while listening to the background track and declaring, “I discovered another palooooo jajajajja, I love it.” The combination of her social media reach and the catchy rhythm of the song sparked the curiosity of thousands of users to learn more about the artist.
The impact was so significant that Yexel decided to officially release the song after seeing the growing interest around Alaska. Before the premiere, edited snippets and videos with the audio were already circulating on TikTok, where other creators began to replicate the use of the track, solidifying its viral potential.
Alaska is set to be the new musical hit for Yexel following the phenomenon of Maquillaje, the song that launched him internationally and now features a remix with Myke Towers and Nio García. With this new track, the young artist from Pinar del Río aims to continue rising in the urban scene with a style that blends romantic and danceable elements.
The gesture of Isabella Ladera represents an important validation for any emerging artist. Her influence in the region, especially among young audiences, has been crucial for Alaska to start gaining traction on other platforms like Spotify and Instagram.
With a promotional strategy that has emerged organically and with the support of one of the most viral figures on the continent, Yexel is establishing himself as one of the new faces of reggaeton made in Cuba. Everything points to Alaska being his next big hit.
What do you think of the new work from this young Cuban?
Frequently Asked Questions about Isabella Ladera and the song "Alaska" by Yexel Díez
Who is the artist of the song "Alaska" that Isabella Ladera has made viral?
The interpreter of the song "Alaska" is Yexel Díez, a young Cuban artist who has started to gain popularity in the urban scene. Isabella Ladera, an influential content creator from Venezuela, has contributed to the song's virality on TikTok prior to its official release.
How has Isabella Ladera influenced the popularity of Cuban music on TikTok?
Isabella Ladera has played a crucial role in the rising popularity of Cuban music on TikTok. Her use of songs by Cuban artists in her videos has sparked curiosity and interest among her followers towards these songs, turning them into trends on the platform. This has been evident with tracks like "Alaska" by Yexel Díez and "No Habrá Nadie" by El Taiger.
What impact has the song "Alaska" by Yexel Díez had on platforms other than TikTok?
The song "Alaska" has started to gain momentum on platforms like Spotify and Instagram, thanks to the support of Isabella Ladera and the attention it has generated on TikTok. The organic promotion strategy has enabled the song to become a viral phenomenon, extending its reach beyond TikTok.
What characteristics stand out in Yexel Díez's musical style?
Yexel Díez is characterized by a style that blends the romantic and the danceable, elements that are reflected in his urban music. His previous hit, "Maquillaje," allowed him to reach an international audience, and now with "Alaska," he aims to establish himself as one of the new faces of Cuban reggaeton.
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