The Colombian artist Karol G surprised her followers this Thursday with the official launch of her own tequila brand: 200 Copas, a premium beverage created in collaboration with the prestigious tequila house Casa Dragones.
"Today, after nearly three years of working on this, I can finally announce that 200 Copas, our tequila, is a reality", the singer wrote in an emotional post on Instagram, where she shared images of the elegant packaging and a documentary video of the creative process.
The idea originated from her successful song “200 Copas,” but over time it evolved into a personal project that now aims to accompany her fans in their most special celebrations. As Karol G explained, this tequila was conceived with the intention of offering a unique, special product of the highest quality.
The interpreter of "Tusa" emphasized that she worked closely with Bertha González Nieves, founder and CEO of Casa Dragones, recognized as the first female tequila master. They both shared a passionate vision and dedicated nearly three years to developing this product from scratch.
"What started with a song has turned into a movement, and now it will be with you at each of your dates and special celebrations," Karol added.
The “200 Copas” bottle features a sophisticated design, with golden details and a silhouette that highlights the elegance of the aged crystal tequila it holds. This special edition not only pays tribute to Karol G's career but also to the emotional connection with her audience.
The singer concluded her message with a toast dedicated to her fans: "Family, I present this to you because it is as much mine as it is yours… Thank you for being the inspiration for so many things in my life… Today we toast because it is a luxury to share these moments. And now, indeed… Cheers to that!"
With this launch, Karol G joins the list of artists who have ventured into the alcoholic beverage industry, but she does so with a very personal touch and a clear commitment to excellence.
Frequently Asked Questions about the Launch of Karol G's Tequila "200 Copas"
What is "200 Copas" by Karol G?
"200 Copas" is the tequila brand launched by Karol G, in collaboration with Casa Dragones. It is a premium beverage inspired by her music and designed to accompany special celebrations.
How did the "200 Copas" tequila project develop?
The tequila project "200 Copas" was developed over nearly three years by Karol G alongside Bertha González Nieves, founder of Casa Dragones. The collaboration focused on creating a unique, high-quality product.
What makes "200 Copas" tequila special?
The tequila "200 Copas" stands out for its quality and sophisticated design. The bottle features golden details and contains a clear aged tequila, reflecting the elegance and care invested in its creation.
What is the relationship between tequila and the song "200 Copas"?
The name of the tequila "200 Copas" is inspired by the song of the same name by Karol G. Although it initially started as a musical reference, the project evolved into a product that aims to be present in special moments for its followers.
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