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The company Walt Disney announced a new price increase at its theme parks in the United States, including the resorts in Orlando (Florida) and Anaheim (California), a trend that has become common in recent years.
According to a report from CNN, taken by CBS 12, the increase impacts both single-day tickets and annual passes, as well as additional services like Genie+, which allows visitors to access attractions more quickly. Some ticket tiers are experiencing increases of up to 20 dollars.
More investment, but also more costs
Disney, which had already increased in 2024, justified the price adjustment due to its investments in new attractions and infrastructure, although the increase comes at a time when many families are facing the pressure of inflation.
To mitigate the impact, the company announced selective discounts for Florida residents, Disney+ subscribers, and guests of its resorts, who will also receive early access to Lightning Lane reservations, a benefit that could partially offset the higher costs.
Changes in access and inclusion
Along with the new prices, Disney announced improvements to its Disability Access Service (DAS), designed to assist visitors with developmental disabilities, such as autism. The system is being reviewed to provide a more personalized service, although some advocates for the rights of people with disabilities have expressed concerns about the implementation of the changes.
High season with rising prices
The announcement coincides with the start of the autumn travel season, one of the busiest times of the year for Disney parks. October is traditionally an appealing month for visitors, with Halloween-themed events and the Epcot International Food and Wine Festival as key attractions.
However, the price increase could lead some families to reconsider the frequency—or even the possibility—of their visits. The challenge for Disney will be to balance profitability with public perception amid a growing debate on accessibility and exclusivity in the entertainment industry.
There are people willing to go into debt to go to Disney, according to a survey
In 2022, a survey by the online lending company LedingTree confirmed that there are people willing to go into debt in order to visit one of the Walt Disney World parks.
The American company surveyed 1,550 consumers, and 18% of them confirmed that they went into debt to visit Disney theme parks.
Seventy-one percent of those users who overspent on their credit cards reported that they do not regret it. However, they warn that food, drinks, and admission costs are significantly more expensive than they thought or budgeted for.
LendingTree noted that 4 out of 5 users of its services stated they would pay off their debt in six months or less.
Frequently Asked Questions about Price Increases at Disney Parks in Florida
How much have ticket prices to Disney parks in Florida increased?
Ticket prices for Disney parks in Florida have increased by up to 20 dollars at some tiers. This increase affects both single-day tickets and annual passes, as well as additional services like Genie+.
Why has Disney decided to raise the prices of its tickets?
Disney justifies the price increase due to its investments in new attractions and infrastructure. However, this adjustment comes at a time when many families are facing the pressure of inflation.
What measures has Disney taken to mitigate the impact of rising prices?
Disney has announced selective discounts for Florida residents, Disney+ subscribers, and guests of its resorts. Additionally, these groups will receive early access to Lightning Lane reservations.
How does the increase in prices affect the accessibility and exclusivity of Disney parks?
The increase in prices may lead some families to reconsider the frequency or possibility of their visits to Disney parks. The challenge for Disney will be to balance profitability with public perception regarding accessibility and exclusivity in the entertainment industry.
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