The influencer Alexander Otaola harshly criticized the performance of Puerto Rican reggaeton artist Bad Bunny during the halftime show of the Super Bowl, held at Levi's Stadium in Santa Clara, California.
Through his morning program El Mañanero, broadcast by Cubanos por el Mundo, Otaola did not hold back in his criticism, calling the performance a “visual absurdity,” a “ridiculous cliché,” and, in his own words, “a horrendous thing” and "shoddy."
Critiques of the symbolism and staging: "It was a thicket with a little house in the middle."
From the very first minutes of his appearance, Otaola criticized the stage design of the show, claiming that it was confusing and lacked aesthetic coherence.
“From the stands, nothing could be seen; it was a rush, something among the grass, something utterly ridiculous, horrible,” he stated, referring to the design that included elements of vegetation, rustic structures, and references to Puerto Rican rural life.
For Otaola, this approach not only came across as visually awkward but was also offensive to the representation of Latinos in one of the most important television events in the world.
"How are you going to take to an American event, which is viewed by the American public, a cliché of Latinos, the one who cuts sugarcane, the worker? Oh, what a tacky thing!" she questioned indignantly.
And he added, “This was like a patch of weeds... what a shabby thing, for God's sake.”
"I am Latino, proudly Latino, but that does not represent me."
One of the most persistent points in his speech was the detachment he felt towards the image of Latinos projected by the show.
“I am proudly Latino, and this does not represent me,” he declared.
In his opinion, the show fell into a stereotypical representation that reduces Puerto Rican identity—and by extension, Latin identity—to images of sugar cane fields and rural poverty.
"Puerto Rico is not just a sugarcane field, what is this? Latinos are not just sugarcane cutters," she stated, making her rejection of the symbolism used by the Puerto Rican artist clear.
Otaola even mocked the positive message that the show attempted to convey: “He ridiculed the message that love is stronger than hate,” asserting that the overall tone of the presentation seemed ridiculous and poorly executed.
Disdain for political messages: “What the hell do I care about the flag?”
Another aspect that caused the presenter’s anger was the inclusion of flags, references to Puerto Rico, and local complaints such as the critical mention of LUMA Energy, the controversial company in charge of the electrical system on the island.
"I couldn’t care less about the flag; the Cuban flag is everywhere," he commented sarcastically.
For Otaola, using the Super Bowl stage to make local political denunciations is inappropriate and counterproductive. In his words: “He makes the claim in the American Super Bowl that LUMA is a bad energy company… what for?”
He also considered it unnecessary for the ABC media to explain the symbolism of the show: “When you have to explain something, it's because it didn't go well”, he joked.
Comparisons with other shows and international figures
Otaola compared Bad Bunny's show to previous performances by world-class artists such as Madonna, Katy Perry, or Justin Timberlake.
"How did we go from large productions that could be seen from any seat to a 'bush' with no impact whatsoever?" he wondered, highlighting the show's low technical and visual standards.
He even referenced other Latin figures who have participated in the event with questionable results, such as Lady Gaga "trying to sing salsa" or Ricky Martin, who "missed a note."
“I can't feel happy about this... it can't all be so ridiculous. People can't have become idiots overnight,” he lamented.
Trump and María Elvira Salazar also criticized the show
President Donald Trump also described the show as “one of the worst in history” and used his social media to launch direct attacks against Bad Bunny.
Additionally, the Cuban-American congresswoman María Elvira Salazar added her voice to the chorus of critics, expressing her disapproval of what she interpreted as a poor representation of Latino identity.
A show that opened a debate about Latin representation
Although Bad Bunny has been celebrated in many circles for bringing elements of his culture to the forefront of global entertainment, Otaola's criticisms reflect a current of opinion that feels excluded or even offended by the type of narrative used in the show.
Her reaction, laden with sarcasm, popular expressions, and sharp phrases like "a proper turd" or "oh, what a terrible thing, for your mother," has gone viral on social media, fueling a debate that transcends the artistic realm.
"I am Latino, happy to be Latino, but that does not represent me," Otaola reiterated, making it clear that, at least for him, Bad Bunny's performance at the Super Bowl was more of a caricature than a celebration of Latino pride.
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