A Cuban entrepreneur who posts on TikTok as @iam_heidib revealed how much she earned in just one day with her business on the island: about 30,000 Cuban pesos, which she described as the result of "a rather slow day," blaming the power outages for it.
In a video published on March 25, the creator recorded the process of closing her business: she took inventory of the remaining stock, restocked depleted or low products, counted the money, and entered the data into the computer, all as part of her daily routine.
I live in Cuba and I am an entrepreneur. "Join me as I close my business and see how much cash was made today," she says at the beginning of the video before revealing the figure.
The reason for the poor performance was clear: "Today was a rather slow day, as the blackouts don't let up," he explained. However, he clarified that his situation is better than that of many other businesses: "Thank God I have a way to provide electricity to my home and my business," he noted, without yet revealing what equipment he uses, although he invited his followers to request a video about it.
The 30,000 Cuban pesos from that day are equivalent to just about 57 dollars at the informal exchange rate, according to the rate recorded by elTOQUE on April 15, 2026, of 525 pesos per dollar. That same rate set a historical record of 520 pesos on April 5, highlighting the drastic gap between nominal income in pesos and the actual purchasing power of Cubans.
The video of Heidi is part of a growing trend of Cuban entrepreneurs documenting their businesses on social media. A similar case was that of Chabelys Ceballos, who in December 2025 went viral with a video showcasing earnings of 103,550 pesos in a single day thanks to her businesses in ice cream, flans, and athletic shoes in Havana.
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