The Cuban content creator Nayara Rodríguez González, owner of the clothing store NaEs Clóset, publicly reported that her business was robbed in the early morning of Thursday, April 30.
NaEs Clóset has two stores. The one affected by the theft is located in the Santa Martha area, near Varadero and Cárdenas, in the province of Matanzas.
Nayara recounted that the thieves acted within minutes without anyone hearing a thing and took a power station and a suitcase with numerous brand name shoes.
The thieves' error was mostly taking only the left shoe from each pair, which renders that part of the loot practically useless.
A comment on the video summarized it with irony: "What are they going to do with left-foot shoes now?" Another user pointed out that that part of the shipment might be recovered: "I don't think they can do anything with the suitcase, so it will probably turn up."
Nayara described the emotional impact of the theft with these words: "The worst part wasn't just the material loss, but the feeling of vulnerability, of having someone invade something you’ve built with so much effort."
The entrepreneur confirmed having filed the report with the police, but also reached out to the online community: "We trust the internet community and know that with your help, we might be able to recover the stolen items."
He specifically requested the collaboration of people from Santa Martha, Varadero, Cárdenas, and nearby areas who had any information about the stolen items.
The stolen power station represents a highly valuable asset in Cuba, where the electrical crisis causes blackouts of up to 22 hours a day and a 800W solar module can cost over 75,000 Cuban pesos, equivalent to approximately 20 state salaries.
That context makes these items highly sought after in the black market, which explains why thieves prioritized them over any other goods in the store.
The case of NaEs Clóset is not isolated. A Mexican entrepreneur residing in Cuba was also a victim of theft in May 2025, in a pattern that reflects the rise of crime against private businesses and SMEs on the island.
Since 2021, Cuba has authorized the establishment of small and medium-sized enterprises (mipymes) and expanded self-employment, creating a new class of entrepreneurs who invest significant effort and resources into their businesses, making them frequent targets amid the limited effective response from the authorities.
Nayara closed her video with a message addressed to other Cuban entrepreneurs: "We all know how difficult it is to grow a business from scratch in this country. You’re left in shock, filled with anger and helplessness, because behind every business there are more than just products; there are hours, sacrifices, and dreams. So if you have one, take good care of it."
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