Rachel Arderi, a Cuban influencer and model based in Miami with nearly a million followers on Instagram, shared a series of stories this week showcasing her flushed, filter-free face after undergoing a facial exosome treatment, and used the moment to deliver a direct message against idealization on social media.
Rachel appeared in her car with a visibly flushed face —a usual reaction from the procedure that typically fades within 24-48 hours— and explained that she has been working on her skin for several months after experiencing a severe acne outbreak.
"This is how I ended up after getting an exosome procedure; it helps rejuvenate the face with texture and has countless benefits. I like to show myself like this because I have a red face; it's not that I'm like this all the time, but I'm showing you without any filter or anything," she said.
The influencer explained that the acne outbreak she experienced had multiple causes: "Due to hormonal issues, using too many products, and poor eating habits," and noted that she has also been improving thanks to her workouts at the gym.
Far from hiding the process, Rachel emphasized that she chose to document it and share it as an act of responsibility towards her community: "I know that behind the screen, there are millions of girls and women going through the same thing I am."
"I know it's something that depresses and stresses us women, because our faces are important to us, but that's why I'm here... we can get through anything. Nobody is perfect, so don't idealize anyone," she added.
One of the most direct moments of the message was his warning about the image projected by social media: “On social media, perfection does not exist, it is a 15% of your reality, because everything is quite murky. So don’t believe everything you see.”
Rachel also addressed the issue of covert advertising among influencers head-on, acknowledging that she herself has been paid to promote products: "Don't be swayed by everything they promote on social media; many of us, myself included, get paid." However, she clarified that in this case, no one is paying her: "Nobody is paying me for this, for saying anything about this procedure. I've been doing this for several months."
His final advice was clear: consult a healthcare professional for any skin issue and avoid being influenced by what is seen on social media.
This episode is part of a pattern of authenticity that Rachel has cultivated in recent months. In March, she had already sparked conversation by showing herself without filters, with stretch marks and cellulite, stating: "Stretch marks? Yes, of course I have them. Cellulite? Yes, a lot."
On March 31, Rachel reappeared on social media with a swollen face due to a "blind pimple" that affected one side of her face up to her cheekbone, with no clear cause.
Now, with the stories about exosome treatment, she solidifies her position as a content creator who aims to show the reality behind the screen, in contrast to the perfect image that is often projected on Instagram.
"Even if this reaches only a few people, let it reach them: everything can be overcome," Rachel concluded.
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