A Cuban entrepreneur known on TikTok as Glamurosa Brilli published this week a reflection that has resonated within the Cuban and Latin community on social media: after five years of building her business, she discovered that genuine support did not come from those she expected.
"When I started my business, I expected help from those who were acquaintances, friends, and family, but unfortunately, that was not the case," says the creator in the video published last Monday.
Far from merely complaining, her message takes a turn toward gratitude and clarity: "Today, after five years, I realized that anyone who is going to help you will do so from the heart, they will do it because it comes naturally to them or simply because they see a woman in need, because it takes little to move forward."
The second part of the video is aimed directly at the Cuban and Latin community, highlighting a widespread habit on social media: consuming content without interacting.
"This reflection is for our wonderful community of Latinos and Cubans, where we often make that serious little mistake of scrolling without speaking, without sharing, without leaving a word of encouragement for someone who might really need it," notes Glamurosa Brilli.
The call for solidarity concludes with a phrase that summarizes its entire argument: "In unity there is strength, and I am proof that it is possible; together we can move forward."
The video is part of a sustained trend among Cuban creators in the diaspora, who frequently share reflections on the lack of internal support within their own community.
In April 2026, the Cuban influencer Amanda Camaraza noted something similar after receiving praise from Puerto Rican singer Jay Wheeler: and we receive support from outside."
In May, another Cuban identified as Osmy on the image that Cuban women project on social media.
And in November 2024, a Cuban in Miami reported that her fellow countrymen mocked her for not speaking English, while an American couple helped her without knowing her.
The phenomenon of "scrolling without interacting" —viewing content without liking, commenting, or sharing— is a common complaint among small entrepreneurs who rely on organic reach to promote their businesses, and Glamurosa Brilli's message resonates with a frustration widely shared within that community.
In February 2025, a Cuban creator in the United States defended the pride of being Cuban, describing his fellow countrymen as "joyful, resilient, enterprising, and supportive," in another video that also aimed to counter the narrative of internal division.
"In unity there is strength," Glamurosa Brilli repeats, and her own five-year journey as an entrepreneur is, in her own words, the best proof that this principle works when put into practice.
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