The Cuban influencer Samantha Hernández stepped onto the red carpet of the Latin Grammy for the first time on November 12, when the Latin Academy of Recording Arts & Sciences invited her to the 27th edition of the ceremony held at the MGM Grand Garden Arena in Las Vegas.
Samantha, 23 years old, did not arrive at the event as a nominated artist, but as a digital content creator. As she explained in a reel posted on Instagram, the Academy selected several influencers to experience the event "from the inside," and she was one of the chosen ones for that experience.
"Yesterday I went to the Latin Grammys and many of you might be wondering, what is Samantha doing there?" she said in the video. "It turns out that the Latin Academy of Recording Arts decided to invite several content creators to experience it from the inside. And yes, among those three content creators was me, a Cuban who never thought I would get to where I am now."
The experience was not limited to the gala. Throughout the entire week leading up to the ceremony, Samantha had the opportunity to meet artists, connect with colleagues from the digital world, and learn about the Latin music industry. "But it wasn't just about putting on a dress and walking down the red carpet. During that week, I was able to meet incredible people, interact closely with artists, and witness how the most important week in Latin music unfolds, not to mention that I learned so much about the industry," she recounted.
On the red carpet, she wore an elegant long wine-colored dress with a pronounced square neckline and a side slit. In her photo post, she wrote: "A little girl from Cuba with big dreams. One day I dreamed of being in places like this; today I have the fortune to experience it. My first Latin GRAMMYs carpet."
The influencer also reflected on the personal significance of the moment: "I had so much fun, it wasn't just about learning; it was also a moment for me to remind myself of everything I have accomplished up to this day. Folks, I feel happy about that, I won’t lie to you."
The creator concluded her narrative with a reflection that summarizes her journey: "And although I still have a long way to go, I know that experiences like this matter, my friends. Every step counts. And it doesn't matter where you come from; what truly matters is the willingness you have to go far."
Among the influencers present at the ceremony were Jomari Goyso, Fefi Oliveira, and the Cuban Carlos Alberto Fuentes, who participated in the live broadcast from the event's backstage.
The 27th edition of the Latin Grammy had Rosalía as the big winner of the night with five awards, including Album of the Year and Song of the Year. Among the Cubans, Gonzalo Rubalcaba stood out, winning two awards, one of which he shares with Cuban saxophonists Yainer Horta and Joey Calveiro, and Pancho Céspedes, who received the Excellence in Music Award.
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